When pitching again, we converted 65% of our opportunities, winning Nando’s, Swarovski, MS-UK, Pico, Solgar and Nature’s Bounty.
We focused on bringing more people into our decision-making by creating the Shadow Management Board, comprised of key talent to hold the management team to account. We also invited clients to join our Client Advisory Board, helping us make important decisions around product and talent.
We doubled-down on ‘de-risking’ media for clients. Right Reach helped mitigate £10m in TV inflation for Lloyds, and we grew ‘Guaranteed Outcomes’ where clients paid us against business deliverables like quotes (Aviva) or donations (Macmillan).
Our people benefitted from TWO exceptional bonuses and we supplemented this by reviewing every single person’s salary.
The result is employees and clients who have never been happier. ‘Zenith is a great place to work’ metric went from 83% to 90%, and from our ‘critical contact’ clients we achieved our best ever service scores.