UK Agency
Brand Experience Agency
Amplify
Amplify is known for being a progressive leader in the live experience industry and with the global pandemic taking live activations off the table for much of 2020, this was a year to fully push creative boundaries and challenge restrictive formats continuing to redefine our take on brand experience.We delivered some of our best work, ...
Lively Worldwide
When Covid-19 sent the world inside, we had just launched a content-led strategy and were building our own virtual event platform. With no need to hastily pivot to virtual solutions, we were placed to deliver our most successful year to date.Major new client wins include Ericsson, Allen & Overy and Freewheel. Profits are up 20% with a ...
XYZ
On the back of outstanding FY2019 results, XYZ have continued their journey, in 2020, to become the most innovative and effective experiential agency that their clients have ever worked with.As well as global launch events for the likes of Lego and Converse they were crowned Campaign Experiences Creative Agency of the Year. They have a...
Momentum Worldwide
While 2020 could’ve been a year to forget, we’ve emerged more in love with our people, our work and the industry than ever before.In fact, ‘Love’ was the word that summed up our year.Loved innovating our business strategy: Creating our own bespoke virtual experiential platform – VXi (Virtual Experience Innovation) – allowed us to devel...
Smyle
Exponential growth in 2019-20 secured Smyle a spot in the 2020 Sunday Times HSBC International Track 200 for a second consecutive year, the only event agency to achieve this.During 2020 we retained all our top clients, deepened existing relationships and secured new clients; creating experiences for Amazon, Snapchat, Tata, TikTok and m...
Creative Agency
Mother London
2020 was a year where we didn’t just focus on winning pitches and making great work, we doubled our efforts to be a good company to work with and for, and to be good to the world around us. This year we tore up profit targets, instead investing to protect our talent and people.Thanks to that, we had our record year for revenue, won 16 ...
Droga5 London
It’s been the best of times and the worst of times. From the heady heights of our first ever Super Bowl spot to the hard hitting reality of creativity by Zoom, 2020 has thrown the accepted wisdom of what it takes to make great work to the wind.Because despite the teething pains, the remote working and endless hangouts, our collective c...
McCann UK
In 2020, McCann UK continued to be a collaborative powerhouse and deepen business partnerships with clients.We got Snoop Dogg to cut a new track and spread joy for Just Eat; we got adidas to support the next generation of superstars and Kevin the Carrot’s Christmas escapades for ALDI proved incredibly popular again.Our creative output ...
Pablo
We have re-engineered the creative process at pace, looking for marginal gains at every opportunity.All of this has led to us topping the New Business league, whilst also increasing creative output by 50%.We have achieved our goal of zero staff layoffs, in fact rapidly growing our headcount. We ensured that our staff did not suffer a y...
VCCP
2020 has been a year where no-one escaped unscathed, and we certainly took a few knocks along the way. But, looking back there’ve been many achievements that we’d be proud of in a ‘normal’ year.For starters, we won the most high profile UK pitch of the year, Walkers. We expanded our global client roster, from 5 global clients to 10. An...
adam&everywhereDDB
2020 has been a year like no other. It has presented challenges, built obstacles in our paths and asked questions of us all like never before.But somehow our people have found a way. They have found a way to keep the creativity alive, found a way to make great things happen and found a way to deliver big things for our clients and each...
Uncommon Creative Studio
‘The woods are burning’ has never been truer. Almost every sector in the last decade has been disrupted and 2020 brought even more challenges. A year of fear and change across politics, climate change, our industry and the ongoing uncertainty of a global pandemic. Most agencies rested on their laurels and adopted safety tactics just to...
The Brooklyn Brothers
The people have spoken. What a journey 2020 hasbeen for the Brooklyn Brothers and, in many ways,the best year yet. Despite all odds, their modern,Earned-first approach has ensured their success.As well as driving clients’ growth with a wealth ofculturally relevant work, Brooklyn have led the wayin championing diversity and social inclu...
Customer Engagement Agency
OLIVER
When the ‘house’ in ‘in-housing’ became people’s own homes instead of clients’ offices, many predicted the death of OLIVER’s innovative in-house agency model.OLIVER, however, saw the opportunity to accelerate for clients beyond all expectations.It became a world-leading marketing transformation company during one of the most economical...
Merkle
In 2020 we proved that we are a progressive agency that is aligned with the times.Merkle’s year has delivered not only growth during the most disruptive time on recent record, but established a transformational new agency operating structure and client proposition in Customer Experience Management.CXM has helped us deliver innovation a...
RAPP
If you don’t have a clue who should be Agency Of The Year, prepare to take a peek at an intriguing outfit that was able to deliver vital 1-2-1 communications to customers precisely when they needed them most.While the pandemic was accelerating consumer and global trends, and needy cats and impatient amazon drivers were disrupting zoom ...
Wunderman Thompson
For the last three years we’ve been proud winners of Campaign’s Customer Engagement Agency of the Year. This year we're going for four. It’s safe to say we’ve evolved as an agency over the last four years, but what we’ve stayed true to is our focus on driving effective engagement with our people, clients and their business. Despite wha...
MRM
RELIEVEDTo have come into this crazy year off the back of an incredible 2019.INSPIREDAt how faultlessly and thoughtfully our 203 MRMers adapted their lives to these new working ways.UPLIFTEDBy our clients; the honesty, support and partnership from both sides has been just wonderful.ENERGISEDOur creativity has been supercharged and we’v...
Digital Innovation Agency
OLIVER
When the ‘house’ in ‘in-housing’ became people’s own homes instead of clients’ offices, many predicted the death of OLIVER’s innovative in-house agency model.OLIVER, however, saw the opportunity to accelerate for clients beyond all expectations.It became a world-leading marketing transformation company during one of the most economical...
AnalogFolk
In our awards entry last year, we talked about our restlessness. We’d questioned everything and reset for another successful decade. Then, 2020. Many went on the back foot, but we didn’t falter. As an independent agency, fired by entrepreneurial spirit and innovative thinking, change is in our blood. And we had already decided to creat...
R/GA London
At R/GA we see change as a feature, not a bug. And for R/GA London, against a backdrop of such global uncertainty, and under new leadership, we have refused to retreat into survival mode. Instead, we have navigated the disruption and achieved remarkable and significant successes during it. During 2020 we have won 13 major new clients, ...
We Are Social
In what has been an unprecedented and undeniably tough year, we’ve come through the other side of the global pandemic as a stronger and more resilient business. It’s not been an easy journey, but we’re incredibly proud of the way our team has adapted quickly to produce brilliant and innovative digital work, attract big brands to our cl...
Gravity Road
Gravity Road has always sought to create things that people want to spend time with - ideas that people will love and be entertained by, ideas born for brands and designed for digital audiences. We call it Time Well Spent.We’re proud to be part of the Brandtech group, You & Mr Jones, the category-leading Brandtech group, and to have pl...
MediaMonks
MediaMonks serves as an innovation engine helping brands achieve greater efficiency, develop differentiated digital experiences and achieve relevant reach through fit-for-format content. Meeting at the intersection of creativity and technology—and backed by foundational partnerships with the leading tech platforms—we've long helped bra...
Independent Agency
VCCP
VCCP Independent Agency of the Year.2020 has been a year where no-one escaped unscathed, and we certainly took a few knocks along the way. But, looking back there’ve been many achievements that we’d be proud of in a ‘normal’ year.For starters, we won the most high profile UK pitch of the year, Walkers. We expanded our global client ros...
Amplify
Amplify, the independent agency founded in 2008, is known for being a progressive leader in the live experience industry and with the global pandemic mainly taking live activations off the table for much of 2020, this was a year to fully push creative boundaries and challenge restrictive formats continuing to redefine our take on brand...
Goodstuff
There has never been a more exciting or challenging time for independent agencies. Yet despite these challenges we’ve had a monumental year. We are the fastest growing indie media agency, we hold the Grand Prix for Campaign & Media Week Awards for 2019 and 2020 and we took a leadership role in the industry to help other independent bus...
Impero
Independent creative agency Impero is proving itself as a small but mighty force to be reckoned with.Impero’s creative philosophy is that patience is not a virtue and that the brands who operate with a healthy dose of impatience are those that win the race for attention.The agency has a sweet spot working with alcohol brands, and count...
Uncommon Creative Studio
‘The woods are burning’ has never been truer. Almost every sector in the last decade has been disrupted and 2020 brought even more challenges. A year of fear and change across politics, climate change, our industry and the ongoing uncertainty of a global pandemic. Most agencies rested on their laurels and adopted safety tactics just to...
Wonderhood Studios
There's no doubt, 2020 was a terrible year...we turned to our culture and principles to guide us through the choppy waters.We founded Wonderhood Studios with a belief that creativity is the fuel to grow ambitious brands and get them talked about. Focusing on that belief and our principles has helped us to expand and improve our creativ...
Mother London
2020 was a year where we didn’t just focus on winning pitches and making great work, we doubled our efforts to be a good company to work with and for, and to be good to the world around us. This year we tore up profit targets, instead investing to protect our talent and people.Thanks to that, we had our record year for revenue, won 16 ...
Pablo
In ‘the year of the independent’ we feel that Pablo has embodied the independent spirit. We changed shape and size. We employed creative thinking in terms of work but also in the way we have redefined the business, adapting to the crisis and focussing on the culture and support of our team.What you will read within this submission is t...
Integrated Marketing Agency
The&Partnership UK
In one of the most challenging years on record for the advertising industry, The&Partnership has managed to thrive - commercially, culturally and creatively.We pride itself on our fully integrated, new-model approach, stripping away legacy silos and structures to bring all marketing disciplines together in one team built around the cli...
Manifest
Welcome to Manifest - we build brands that change the world.At Manifest, the future of integration isn’t about aligning channels, it’s about unifying them. It’s one big idea that can exist anywhere and having the expertise to deliver it everywhere.It’s about bringing down the fences surrounding creativity and not defining your agency b...
Merkle
In 2020 we proved that we are a progressive agency that is aligned with the times.Merkle’s year has delivered not only growth during the most disruptive time on recent record, but established a transformational new agency operating structure and client proposition in Customer Experience Management.CXM has helped us deliver innovation a...
Stein IAS
Not every year is a great one for agencies. Yet, the great agencies push on. Then, they reach a point where they’ve broken through to the next level. This year has been that year for Stein IAS.Five years ago, Stein + Partners and IAS B2B Marketing merged to form the Stein IAS global agency brand. Our goal: to become the most important ...
VCCP
VCCP Integrated Agency of the Year.2020 has been a year where no-one escaped unscathed, and we certainly took a few knocks along the way. But, looking back there’ve been many achievements that we’d be proud of in a ‘normal’ year.For starters, we won the most high profile UK pitch of the year, Walkers. We expanded our global client rost...
Ogilvy UK
This is the year we’ve been stronger together. As an agency, we’ve helped our employees, and our clients overcome everything 2020 has thrown at us.We helped launch The Nightingale hospital, we shot the UK’s first lockdown ad for VOXI, we celebrated the courage of front-line workers with Dove, created Christmas for Boots and Vodafone an...
Media Agency
Goodstuff
The last 12 months have presented their fair share of challenges. Monumental challenges that all agencies big or small, network or independent have had to face. This year has tested agencies values, spirits and cultures like never before.Our No.1 value is Do The Right Thing and during this time that is what we’ve set out to do for ever...
Essence
Essence is unique in the media agency world for our strength in data science, technology and analytics. We are known for pioneering the use of machine learning and technology to create increasingly relevant, valuable and trustworthy media solutions for our clients.In 2020, we added five big brands to our roster, helped our clients be m...
MG OMD
Given the world we are living in, it feels at odds to say that in our 30th birthday year, MG OMD has had one of their best years yet. However, through COMMITMENT, FOCUS and COURAGE we’ve made 2020 a standout year for the agency and the industry and we’re immensely proud of what we’ve achieved.
OMD UK
In a year like no other, we put partnership at the heart of everything we did at OMD UK. It allowed us to strengthen our relationships with our biggest clients; win more awards for more brands in more categories; triumph in the UK’s biggest media pitch; and against all the odds end 2020 with a happy workforce, buoyed by our success.
Zenith
What a year for Zenith!Building on 2019’s remarkable haul of wins, awards and client scores, we followed up in 2020 with more new business success, more awards than any other agency, happier clients than ever and a healthy increase in revenue on 2019.Zenith rocked 2020: all during a pandemic and pretty much entirely over Microsoft Team...
m/SIX
2020 has been a year of relentless disruption. We have been forced into new ways of working, seen accelerated digital behaviours, and have started to acknowledge and act upon the inequality in the world.Against this backdrop of change, we have delivered against the things that we think should define the media agency of the year.We have...
PHD UK
2020 was about empathy and energy.Managing the challenges that our people and clients faced whilst keeping our foot down on the improvements we could make across the agency for the benefit of those who work for us and with us.We didn’t use the events of 2020 as an excuse to lower our ambitions.Year on year, pitch wins are up, client sa...
MediaCom UK
2020 has been a year to remember. It's one that we are very proud of. We're proud of our people, our clients and our results. Here are a few of our key achievements:1. Won 22 new accounts, topping the new business league table2. Increased employee engagement3. Increased our digital awards conversion by 15% YonY4. Won a huge number of a...
Performance Marketing Agency
Merkle
In 2020 we proved that we are a progressive agency that is aligned with the times.Merkle’s year has delivered not only growth during the most disruptive time on recent record, but established a transformational new agency operating structure and client proposition in Customer Experience Management.CXM has helped us deliver innovation a...
Croud
Croud is a full-service digital marketing agency, which drives business performance for a wide range of international clients through the smart use of data and innovative application of technology. Powered by our proprietary technology, Croud Control, and a global network of 2,400+ digital experts, our unique model means that our team ...
PR Agency
Hill+Knowlton Strategies
2020 has been a year where we needed to show up, look after our people, and continue to demonstrate to businesses of every shape and size, across every sector and market, how to protect reputation, navigate risk, and find new means of growth.At H+K London we doubled down on our resolve to always be innovating the future of public relat...
The Romans
Last year we lost 11 pitches.A client left us.And quite a few of our office plants died.And yet, creatively, commercially, and culturally, we had by far our most successful year to date.
W Communications
W prides itself on ripping into the toughest briefs with instinctive commercialism, strategic smarts and creativity rooted in culture. So when the world fell apart at the start of 2020, we thought ‘game on’ and set ourselves up to crack the biggest challenge we’ve ever faced.To do that, we had to reinvent how the agency worked from the...
Taylor Herring
Despite facing the most challenging year in the agency’s 19-year history, we delivered famous, category-defining work and secured some of the biggest new business wins in our history.This year we pushed the boundaries of the traditional PR agency skillset with an ‘earned first’ mentality to deliver newsworthy OOH executions, new produc...
Tin Man
We are Tin Man. A straight-talking comms agency that thinks strategically, acts creatively and crafts Communications with Heart.Our agency is founded on the belief that the power of emotional connections can change mindsets, behaviour and make a huge commercial impact on brands.The main narrative was that in 2020, our agency came toget...
UK People
Account Person
Katie McCambley, MullenLowe London
Katie McCambley is the Joint Head of Account Management at MullenLowe, but also works across MullenLowe Group UK (MLG UK) to drive solutions across the whole customer journey and better business outcomes as a result. She is the Business Director on our Government business, which includes NHS recruitment, Covid-19 Comms, The Truth Proje...
Carly Avener, Leo Burnett
Carly joined Leo Burnett as Managing Director in October 2019. Over the last year, she has helped bring in new business from Premier Inn and Vision Express and driven positive growth from the agency’s existing clients including AXA, McDonald’s, McCormick and Kellogg’s.Carly has also spearheaded the agency’s diversity initiatives with t...
Jennifer Black, Havas London
In 2020, Jennifer deftly guided her agency and clients to success through a pandemic. Many of the agency’s biggest clients were hard-hit, including three led by Jennifer - Molson Coors, the Department for Education and the British Beer & Pub Association.As the nation’s parents became teachers in lockdown, Jennifer helped the Department...
Karim Slim, MRM
Partly driven by wanderlust and by heritage Karim's understanding and sensitivity to global cultural nuances make him uniquely placed in his role as Global Lead, where he heads up the International Accounts of MRM UK. 2020 has been a stand out year for Karim and his team, their client retention and pitch win rate are a testament to the...
Peter Grenfell, VCCP Kin
VCCP has always been about more than just the sum of its parts. It’s about combining a challenger mentality, an entrepreneurial spirit and an absolute dedication to people, both clients and staff.No one epitomises this more than VCCP Kin’s Managing Director, Pete Grenfell, and that’s why he’s our nominee for Account Man of the year.Pet...
Sarah Jenkins, Saatchi & Saatchi
Sarah Jenkins was appointed to the role of managing director of Saatchi & Saatchi in September 2019, with a clear remit to supercharge talent, put people first and establish an environment where brilliant work is created.In the last 12 months, SJ has deepened client relationships across the agency, most notably being a trusted partner ...
Creative Person
Vicki Maguire, Havas London
Vicki joined Havas as Chief Creative Officer just eight weeks before the global pandemic hit. Yet in 2020 she managed to steer the agency to its best ever year creatively, attract a diverse range of new brands to its portfolio, deepened client relationships and produce work that built commercial resilience for clients.Creative highligh...
Darren Bailes, VCCP
“Why does Daz deserve to be Creative Person of the Year?”It’s a big question. So I outsourced it to the creative department at VCCP.I went round all 60 of them, from placement teams to Deputy ECDs, and asked them what they thought of their boss, Darren Bailes.Some of them had only recently started working with him, others have known hi...
David Kolbusz, Droga5 London
David Kolbusz led Droga5 London to not only its strongest year commercially, but its most creatively outstanding yet, against the backdrop of widespread upheaval in the industry.Under his leadership, Droga5 London became the first ever UK agency to win the Super Bowl. Droga5 London’s Amazon Super Bowl spot was the most watched Super Bo...
George Bryant, The Brooklyn Brothers
We’re not starving artists.We’re creative leaders and our job is remarkably simple.To ensure that every idea we put out into the world is anidea that matters.We must never waste the opportunity afforded to us by thebrands that we work with, to make a positive impact on theculture we serve.And that’s never been more important.As I look ...
Laurent Simon, VMLY&R
Since joining VMLY&R at the end of 2019, Laurent has made an incredible impact on the agency culture, work, and people.Even in the most challenging of years for agency leadership, he has built up the agency's creative department with leading talent across the board. And his commitment to creative ambition can already be seen in the wor...
Richard Brim, adam&eveDDB
Rick Brim is Chief Creative Officer of adam&eveDDB. In a challenging year, Rick has shown extraordinary resilience, agility and unwavering creative leadership, empowering 66 creatives to work successfully from home, delivering the agency’s largest number of campaigns ever whilst embedding DE&I at the heart of the creative production de...
Head of Agency - Creative
Xavier Rees, Havas London
Xav has shaped Havas London into a pioneering creative force with the scale of a network, but the spirit of a start up. In 2020, that agility and creatively-led culture enabled the agencies to quickly innovate and support clients and communities in the face of the biggest upheaval to ever hit the industry.Despite the dearth of new busi...
Helen Calcraft, Lucky Generals
Lucky Generals created one of the year’s most lauded ads – Amazon’s Christmas campaign, featuring a spirited ballerina. The theme of the spot was “The show must go on” and this was also a good description of Helen Calcraft’s approach to 2020.At the start of the crisis, she outlined a simple strategy for success, which put the work and ...
Sam Hawkey, Saatchi & Saatchi
Sam Hawkey was appointed CEO at Saatchi & Saatchi in July 2020. Within six months, against the backdrop of widespread upheaval to the industry, he steered Saatchi & Saatchi to its biggest wins of recent years, helped BT, EE and Direct Line to drive growth, spearheaded pioneering new initiatives on diversity and inclusion and engineered...
Sara Tate, TBWALondon
Sara Tate is a highly visible leader, with a whip smart sense of humour, helping to keep morale high during even the toughest of times.Sara is one of very few agency CEOs to work part-time (4 days a week). This year she has been nominated for the Timewise ‘Power Part Timers’ List by Nicola Kemp, who describes Sara as “a trailblazer in ...
Sarah Golding, The&Partnership UK
In one of the most challenging years on record for the advertising industry - a year which has seen many creative shops suffer commercially, culturally and creatively – Sarah led The&Partnership UK from the front with her well known humour, grit and determination.Sarah has spent the past few years growing The&Partnership UK’s integrate...
Tammy Einav & Mat Goff, adam&eveDDB
Tammy Einav and Mat Goff are Joint CEOs of adam&eveDDB, the UK’s largest advertising agency. In a challenging year, they have shown extraordinary resilience, agility and unwavering leadership skills, empowering over 440 people to work successfully from home, delivering the agency’s largest number of campaigns ever, whilst embedding DE&...
Head of Agency - Customer Engagement
Mark Watson, The Marketing Store, Europe
Unanimously regarded as a hands-on, empathetic and inclusive leader, Mark’s approachable nature and unwavering positivity have earned him the trust and respect of both junior staff and senior leaders alike.A 27 year alumnus of the agency, he leads The Marketing Store’s 200-strong European team in London, Leeds, Paris and Duisburg with ...
Head of Agency - Experience
Jonathan Emmins, Amplify
Born out of creative frustration Emmins founded Amplify back in 2008 as “a home for creative people and clients” and has gone on to building his and the agency’s reputation as a progressive leader in the industry.With ‘live’ being off the table for much of 2020 he seized the opportunity to continue his mission to push creative boundari...
Head of Agency - Integrated Marketing
Michael Frohlich, Ogilvy UK
Michael’s empathy and characteristic energy have carried Ogilvy through the toughest of years. His clarity of vision, ability to spot and leverage opportunities in a crisis and his courage in making the difficult choices – no matter how tough it becomes - have never been more valuable than in 2020. Michael’s determination to maintain b...
Head of Agency - Media
Tim Irwin, Essence
Tim’s second year leading Essence has been a triumph. He has guided the agency through a global pandemic and some of the most troubled social times we’ve seen in many years, and achieved some of the agency’s highest employee satisfaction results. Essence has won five new business accounts during lockdown and achieved 100% client retent...
Nadine Young, Starcom
Nadine joined Starcom as Managing Director in August 2019 and was promoted to CEO one year later. Under her leadership, Starcom has secured a series of big-brand new business wins, client satisfaction scores have skyrocketed to their highest ever level, and she has pioneered initiatives that have driven a Talent NPS of 8+. She’s done a...
Media Planner
Andy Nairn, Lucky Generals
Lucky Generals created one of the year’s most lauded ads – Amazon’s Christmas campaign, featuring a spirited ballerina. The theme of the spot was “The show must go on” and this was also a good description of Andy Nairn’s approach to 2020.Specifically, he:•Continued to lead the industry agenda, especially on how to respond to the unfold...
Vicky Fox, OMD UK
As OMD UK’s Chief Planning Officer, I am responsible for our 40-strong Connections Planning team which delivers truly audience-centric media planning for our clients.I’ve continued to help the agency and its clients make big step changes in media planning this year, helping the likes of Barclays, McDonald’s and easyJet to continually e...
Paul Gayfer, Goodstuff
Paul Gayfer, Goodstuff’s Strategy Partner is, unusually for a planning lead, a quiet and fairly introverted sort. He keeps a low profile, focusing more on the agency’s output and his clients’ business than his own industry. As a result, he’s one of the most powerful secret weapons in Goodstuff’s arsenal.So why reveal the secret to our ...
Simon Jenkins, VCCP Media
From launch, VCCP’s mission has been simple: to challenge the bad habits of the industry, and find a better way. Well, now we’re turning that Challenger mentality to media, with the ambition to provide clients the same excellence in media planning, as we deliver in creative. We call it Media: Like It Should Be.At the head of that charg...
Strategic Planner
Dylan Williams, Droga5 London
Dylan Williams guided Droga5 London to staggering growth and industry-leading strategic thinking and creative work despite the pandemic. 2020 proved the agency’s strongest year yet.Dylan doubled down on his “Culture First, Culture Fast” mantra, ensuring the agency stayed true to its creative ethos and help grow its revenues by a hugely...
Gen Kobayashi, ENGINE Creative
Gen Kobayashi is a forward-thinking strategy leader who believes strongly in diversity of thought in the planning discipline. Since joining ENGINE Creative as Chief Strategy Officer in May, he’s brought together a 30-strong team of strategists across a broad range of backgrounds to deliver a unified approach for clients based on his fi...
Martin Beverley, adam&eveDDB
Martin Beverley is the Chief Strategy Officer of adam&eveDDB. In a challenging year, he has shown extraordinary resilience, agility and unwavering creative leadership, empowering 33 strategists to work successfully from home, delivering the agency’s largest number of campaigns ever whilst embedding DE&I at the heart of the strategy dep...
Michael Lee, VCCP
As a challenger agency, we’ve always sought to challenge the received wisdom of doing things. Strategically, Michael has ensured we resisted the temptation to join in with the “crystal ball” planning of trying to predict how COVID had changed consumer behaviour and the role of brands. Instead, he took inspiration from Jeff Bezos, and c...
Richard Huntington, Saatchi & Saatchi
As Chief Strategy Officer at Saatchi & Saatchi, Richard Huntington looks after the strategic output across all brand clients within the agency.A man of grit and tenacity, Richard applies this same determination to the brands he looks after. In a turbulent year for the marketing industry Richard Huntington has been a change-maker, ensur...
New Business Development Team or Person of the Year
Michael Butler, Essence
Michael Butler is Business Development Director at Essence and has been leading the business development team in EMEA since 2018. During his short time in the leadership role, Michael has been instrumental in bringing many of Britain’s leading brands to Essence’s impressive roster, delivering revenue growth in 2020 through wins of Sain...
UNLIMITED
We are UNLIMITED. A fully integrated agency group with human understanding at the heart of everything we do. Last year, we turned a tanker and set about creating a new growth culture. In 10 strategic steps we; defined the ambition, reframed the ask, made ourselves easier to buy, carved out a front door, found our PR mojo, got our marke...
Talent Management Team
adam&eveDDB, adam&everywhere Team
2020 has been a year like no other. It has presented challenges, built obstacles in our paths and asked questions of us all like never before.But somehow our people have found a way. They have found a way to keep the creativity alive, found a way to make great things happen and found a way to deliver big things for our clients and each...
MullenLowe Group UK
2020 was most definitely the year that you realised just how vital a strong People/Talent team is for the health of your people and the success of your agency. Across the country People departments have pulled off what must be the toughest year of their careers as we continue to find ourselves in unchartered waters.At MullenLowe Group ...
Ogilvy UK
Led by Helen Matthews, Ogilvy’s first Chief People Officer, our People Team are the overarching guardians of the agency’s employee experience, co-designing new ways to attract, retain and grow talent. Over this most challenging year, while managing people during the crisis, the team has harnessed our customer engagement strategists to ...
Network
Creative Network
McCann Worldgroup Europe
By quickly adapting to the new world order we continued to operate as a collaborative network across Europe and business partner to clients. We gave clients guidance and insight to succeed through the crisis and delivered creative work that built commercial resilience and enabled brands to play a meaningful role in people’s lives.Our a...
DDB EMEA
This year made us seek a different way to stay connected to employees, clients and partners, seek new revenue streams, restructure our operational set up and implement more efficient processes, whilst not losing sight of our belief that “Creativity is the Most Powerful Force in Business”. As a result, we launched highly acclaimed campa...
TBWA
2020 presented the ultimate test for an agency that calls itself “The Disruption Company.” We responded by making ourselves more valuable to clients, helping them navigate uncertainty by breaking conventions and reaching consumers in unexpected ways.We earned more than 60 wins across EMEA--including two of 2020’s biggest prizes, Air Fr...
The&Partnership
What a year. Amid the chaos, a decade of digital transformation was squeezed into 12 months. Thankfully our unique agency model proved adept at helping clients meet the challenges and opportunities of this global shockwave.As most networks experienced major reversals, we defied advertising gravity, retaining all of our clients and pick...
Digital Network
OLIVER
When the ‘house’ in ‘in-housing’ became people’s own homes instead of clients’ offices, many predicted the death of OLIVER’s innovative in-house agency model.OLIVER, however, saw the opportunity to accelerate for clients beyond all expectations.It became a world-leading marketing transformation company during one of the most economical...
Media Network
PHD EMEA
2020 has been a difficult year all-round, and the media and advertising industry hasn’t been immune.But PHD has shown resilience like no other. By putting our people and clients first, we’ve become bigger, better and stronger in 2020.Bigger: Our rapid growth has seen PHD EMEA more than double in size over the last five years to be the ...
MediaCom
People mattered in 2020 more than ever and at MediaCom we’ve always understood why. People First, Better Results paid dividends thanks to the investment we’ve put in over the last two decades.By keeping our people happy, we won more new business than anyone else and regained our No. 1 EMEA ranking. We boosted our client satisfaction sc...
OMD EMEA
What a year!Never before has our brand promise of Better decisions, faster meant more. We have created processes, platforms and systems to help our clients navigate the pandemic at speed, arming them with information to act faster and succeed 'now' and thrive 'next'.Our D&I steering group turbocharged plans, as initiatives were evolved...
UM EMEA
Two years ago we set out on a bold journey to overhaul the old model and transform our agency into a future-facing, agile and data-driven business with human insights at its core. At the start of 2020 we formalised that evolution through the launch of a new proposition, Futureproof - a philosophy that has long been part of our DNA, but...
PR Network
Hill+Knowlton Strategies
Hill+Knowlton Strategies (H+K) is an international public relations agency with local, regional and global clients. H+K has an unmatched EMEA presence with over 40 offices in the region as well as an extensive affiliate network.Drawing on our significant heritage – and a spirit of unbridled creativity and innovation – we are constantly...
Edelman EMEA
Edelman has a long history of helping leaders respond to new challenges. Giving trusted counsel on how and when to evolve, promote and protect their organisations and brands is at the heart of our business. Our expertise has been needed this year more than ever, as our clients have faced unprecedented personal and commercial challenges...
EMEA
EMEA Performance Marketing Agency
ForwardPMX
ForwardPMX is a global data and technology-driven marketing services agency, and strategic business partners to over 300 diverse, world-class brands with visibility across the globe. We operate in 21 offices and 16 countries worldwide, with roots in key markets across Europe, Asia, North America, the Middle East and India, and we conti...
EMEA Brand Experience Agency
Imagination
Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide.Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people who remain free to find the right answers to client challenges. We remain independent to this da...
EMEA Digital Innovation Agency
We Are Social
In what has been an unprecedented and undeniably tough year, we’ve come through the other side of the global pandemic as a stronger and more resilient business. It’s not been an easy journey, but we’re incredibly proud of the way our teams in EMEA and indeed globally have adapted quickly to collaborate, produce brilliant and innovative...
MediaMonks
MediaMonks serves as an innovation engine helping brands achieve greater efficiency, develop differentiated digital experiences and achieve relevant reach through fit-for-format content. Meeting at the intersection of creativity and technology—and backed by foundational partnerships with the leading tech platforms—we've long helped bra...
EMEA Independent Agency
distillery
"distillery is an international content studio that’s social first, with creativity, evidence, and insight to back it up. Our mission is to equip brands with smart ways to harness the power of social. We do this through an end-to-end content solution geared at long-term customer relationships. Our strong, agile, and diverse team in EME...
EMEA Media Agency
Essence Germany
Essence is unique in the media agency world for our strength in data science, technology and analytics. We are known for pioneering the use of machine learning and technology to create increasingly relevant, valuable and trustworthy media solutions for our clients.In 2020, we added five brands to our roster, helped our clients be more ...
EMEA Creative Person
Adrian Botan, McCann Worldgroup Europe
In 2020, Adrian harnessed our creative community to deliver agile creative solutions to solve urgent, sometimes existential commercial and business issues.His creative talent and challenger spirit, enabled McCann Worldgroup in Europe to adapt, act nimbly and provide the best solutions and support for our clients.By placing purpose at t...
Sam Hepburn, distillery
Sam’s contribution goes beyond the label ‘creative’ to include strategic thinking, brand guardianship, as well as team leadership, training, and motivation. Her initiatives during the early months of COVID-19 played an invaluable role in setting the tone for distillery’s approach to Covid communications and new business. At the same ti...
EMEA Head of Agency
Mark Lund, McCann Worldgroup
Just as the pandemic struck, Mark Lund OBE was tasked with the top job at McCann Worldgroup Europe & UK, a vast network across 45 countries, following 4 years of remarkable success leading the UK.Despite the challenge, Mark united the network behind one unifying mission: helping brands play a meaningful role in people’s lives. He promo...
Andrew Dimitriou, VMLY&R
Over the last year Andrew has overseen huge growth across the EMEA region for VMLY&R. By spearheading acquisitions and strategic alliances, alongside leveraging the world moving online to amplify capabilities, he has strengthened the networks presence across EMEA.Andrew has championed growth in talent - hiring and promoting 15 diverse ...
Gareth Mercer, Pablo
In a difficult year when many agencies retreated, our CEO Gareth adopted a mindset of attack.He invested in creative talent, was relentless in pursuit of growth and quickly ensured the operating system fit the new context. Through this he helped ensure every client and staff member was retained while attracting new clients including De...
EMEA Strategic Planner
Harjot Singh, McCann Worldgroup
Harjot Singh - a global leader, strategist, educator, activist and thinker supported our network, clients and the wider industry in 2020 by harnessing insights, intelligence, live data and research to navigate through the rapidly-changing landscape brought about by the pandemic. His solutions, support and thought leadership offered an ...
