Categories
Brand Experience Agency
Momentum Worldwide
In 2022, Momentum Worldwide was reborn. Fresh off our Campaign UK Brand Experience Agency of the Year Win, we went back to our live-event roots, and a fresh, ingrained perspective.We bring a multi-discipline approach to solving our clients’ business challenges. This involves using the best of data and analytics to uncover strategic ins...
N2O
We are N2O - a creative brand experience agency that aims to win fans for brands wherever they are. Our insight-led approach means we tap into the heart of the consumer, form a solid strategy around them, then create uber-relevant, one-of-a-kind, knock-your-socks-off experiences. Oh, and we do it all in-house from conception to deliver...
Creative Agency
Havas London
2022 cemented Havas London as a progressive, confident agency that’s firing on all cylinders. Led by one of the most formidable teams in the industry, including CEO Xavier Rees, Chief Creative Officer Vicki Maguire, Chief Client Officer James Fox, Head of Strategy Britt Iversen, and Global Chief Strategy Officer Mark Sinnock, the agenc...
Lucky Generals
Lucky Generals turned 9 in 2022 and it turned out to be a landmark year for the agency, which is still led by its founders Helen Calcraft, Danny Brooke-Taylor and Andy Nairn. It created the most-viewed ad in the world, for Amazon. And picked up one of the most important briefs in the country, for Labour. Meanwhile, the Generals also...
Ogilvy UK
2022 was a pivotal year in Ogilvy’s long history, in which Ogilvy UK became a dominant force by making work with deep cultural impact through its ‘Borderless Creativity’ approach. Creative highlights include the multi-award-winning “Have A Word” campaign for the Mayor of London, Dove’s pioneering “Toxic Influence” campaign and the “Hor...
Pablo London
We continue to keep building a fresh agency model without waiting for permission. Our creativity and entrepreneurial spirit once again led to us growing faster than any other agency in the UK, and our Active Brand Platform approach gained traction and landed us 17 new clients totalling more than £100m in billings. To service these new ...
Uncommon Creative Studio
Almost every sector in the last decade has been disrupted and 2022 brought even more challenges. At Uncommon, we’ve been fuelled by this disarray and believed there’s never been a more urgent time to put our philosophy to work. We believe in building brands that people in the real world are glad exist. We’ve shown there is a better way...
Digital Innovation Agency
AnalogFolk
2022 has been a year of growth and acceleration for AnalogFolk. We’ve expanded what we’re capable of and invested in the development of critical and high value new services to help our clients thrive in the digital world. The sum of our parts now includes consultancy, strategy, creativity and production innovation. A full, lead transfo...
DEPT®
DEPT® is a global digital agency pioneering technology and marketing to help brands stay ahead. Its team of 3,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. In the UK, the 500-strong DEPT® team creates integrated end-to-end digital experiences for brands...
OLIVER
OLIVER’s core mission is to help its clients build better marketing ecosystems, so they can take back control, and liberate the potential of their brands. In a year when things have threatened to spiral out of control, OLIVER has been more relevant than ever. Uncertain times mean that marketers need to be poised to respond to every lat...
We Are Social
In 2022 we set out to break creative boundaries, establish new industry standards in social and lead the evolution of marketing. Our approach continues to attract the world’s most forward thinking and ambitious brands. This year, we welcomed Starbucks, Tinder and more to our client roster. We helped brands like Pepsi, Sky, Meta and Adi...
Whalar
Sir John Hegarty, one of our investors, said recently, “Thank you for being the only good bit of financial news I’ve had lately!”With a third year of triple digit growth (102%), it’s been a busy 2022 for us and the creator economy.We acquired C Talent to access the world’s most influential Disabled creators, their audiences and to evol...
Independent Agency - Creative
Amplify
Amplify is an independent global creative agency, specialising in experience and culture. Showreel HERE 2022 was Amplify’s most successful year, creatively, culturally and commercially… We remain an excited and positive force in this fast-moving and ever-changing world, choosing to see opportunities where others see challenges. Cr...
Billion Dollar Boy
Our vision is to challenge the preconceived ideas about what advertising is by building a revolutionary decentralised creative, integrated and effective agency model that believes in the power of creators – putting creators at the core of all of our work. This has been a landmark year on the road to achieving that. Thanks in no large p...
Manifest
Manifest’s independence has always been the driver of its success across the triple bottom line (people, planet and profit), and this year is no different. This year, sustainability and strength - in every sense of the words - have never been more important or more significant to that success. A stronger, more innovative creative offer...
St Luke's
We set the agenda in everything we do and 2022 was no exception.We led the industry with a £500pm childcare policy, hired a 65-year old intern, extended our Gateway Internship with a unique Positive Action training scheme and sat on the Steering Committee of AdNetZero. We rebooted our in-person culture, smashed 3:2 working and funded o...
Wieden+Kennedy London
2022 was a landmark year of growth for Wieden+Kennedy London - with significant momentum in new business, with existing clients and our amazing people. We started work with new clients including Ford, Trustpilot and Revolut, grew our revenue and gained more people - including two very special creative leaders. Campaign also recognised ...
Integrated Marketing Agency
Manifest
Manifest’s unified approach takes the integration model further and more far reaching than ever before. Designed to unilaterally amplify creative impact, unification - the same strategic intent that drives our brand creativity across multiple channels through a unique, ownable brand narrative - has driven the overall success of the age...
MullenLowe Group UK
Purpose.It’s a word you are likely going to read many times during this judging.But for us, purpose alone just isn’t enough. At MullenLowe, we believe purpose is nothing without progress. We have to change something. Grow something. Start something. Through whatever channel it takes. Whether that’s recruiting nurses through TV ads, liv...
The&Partnership
Our spark comes from the ‘Power of &’ and ‘Entrepreneurial Creativity'. The ‘Power of &’ is about collaboration with our clients and strong teamwork across our teams - with an understanding that both elements are needed to successfully work together. Entrepreneurial Creativity’ is a mindset. It’s about being fearless, restless, and loo...
TMW Unlimited
2022: A year where ‘getting back to normal’ was tantalisingly still out of reach. But who needs normal anyway?Early in 2022, we decided to embrace the chaos, with a commitment to make something great out of it all.To put our people first – especially more junior colleagues – so they could spend more time focussing on developing their t...
Wunderman Thompson UK
2022 brought integration to the fore like never before, embedding it at a growth driver for our clients across revenue consistency, effectiveness and share growth, all by marrying data, tech and creative in one vision and under one (very co-ordinated) roof. This year saw us launch hundreds of campaigns, 70% of which were integrated, 65...
Media Agency
EssenceMediacomX
EssenceMediacomX is unique in the media agency world, known for our strength in data science, technology and analytics. We were founded in 2005 with a belief that data, analytics, tech and transparency would one day be applied to all media; a vision that has become a reality.We work with a large range of advertisers, including some of ...
Initiative
We are Initiative, and we live up to our name. In the face of hybrid working, post COVID malaise and a looming cost of living crisis, wehad our most successful year to date - in terms of people, awards and new business. And as such, we had the attention of the industry. What was going on at Initiative? True to our name, we used the pla...
Wavemaker UK
This is the story of how Wavemaker climbed from bottom of the pile to top of the new business league in just 12 short months. Our comeback this year has been incredible, and we couldn’t be prouder of the year we’ve had. With new lean in leadership and a new vision, we’re creating unrivalled work, winning more awards, positively provoki...
Performance Marketing Agency
The Kite Factory
This is the story of a proudly independent agency who continues to punch far above its weight, achieving unprecedented growth for a third consecutive year. Following a successful 2021, we onboarded 17 new clients, retained 100% of our happy clients, recruited 41 new TKFers, awarded 31 promotions, supported our team with the Cost-of-Liv...
PR Agency
Brands2Life
Agencies specialising in B2B aren’t always the first to be considered for Campaign Agency of the Year. But our ground-breaking work here at Brands2Life from 2022 – across all sectors – is well worth a look.We’re The Agency for the Brands Transforming Our World and we make more than 100 of the world’s most dynamic and innovative brands ...
Cirkle
In April 2022 Cirkle became the first Employee Owned Trust agency (EOT), to agree sale terms with a network agency group. Majority owned by the employees (Partners) since 2018, the sale to Huntsworth (now Accordience) has meant all employees have been rewarded for their part in building the business. Those with over six months service ...
Hill+Knowlton Strategies
Our world has changed. At Hill+Knowlton Strategies we’ve listened and adapted. In 2022 we renewed our commitment to our ‘always in beta’ mindset: - Our industry has changed – so we found new ways to innovate our work, rewarded with 62 award wins, including Gold at Cannes. An all-time H+K record! - Our work has changed – so we adapted,...
Ogilvy PR
2022 saw Ogilvy PR reinvent itself and become PR Week’s Large Agency of Year. A new leadership team built a new type of agency on the back of an established name, which has already become famous for creating ideas others can’t. 2022 highlights include:·Had its best year for awards ·Won some of 2022’s most hotly contested pitches ·Tack...
The Romans
For us, 2022 was a year of huge growth, massive campaigns, international expansion... but there's one thing we're more proud of than anything else: how we've nurtured, protected and taken care of our exceptional team.
Start-up Agency
Bicycle London
Few articles ever used by man have created as great a revolution in social conditions as the bicycle.’ US Census 1900In 2021 six industry leaders came together to build a simple vehicle with a big ambition: to revolutionise our industry; for good, for once and for all.Our motivations were simple. We wanted to: 1) Create an exciting, co...
Account Person
Carly Avener
In her three years at Leo’s, Carly has been central to the senior leadership team that has transformed the fortunes of the agency. Her role touches every single aspect of the business from pitching and organic growth to relationships with key clients, introducing innovation and new capabilities, driving D&I efforts forwards and making ...
David John
Accenture Song managing partner David John boosted the agency and client business during a transformational year. Dave was promoted from head of account management to managing partner at Accenture Song in 2022 in recognition of his outstanding achievements leading an account management team of 35 staff responsible for some of the UK’s ...
Hannah Emmerson
We think every Kittens is brilliant: but Hannah’s our North Star. She’s compassionate, collaborative and has a wicked sense of humour. And it doesn’t stop there - she’s spent 2022 leading the Pernod Ricard experiential account, delivering events across the UK and France as well as expanding the Bearded Kitten work streams to include Pe...
Sarah Jenkins
One of the highest energy leaders in the industry, SJ approaches creativity, commercials and - perhaps most critically - D&I with ambition, authenticity and smarts. Put simply, she’s at the beating heart of our agency, helping to turbo charge our business and the business of our partners.She heads up the Brand Management function of th...
Agency Producer or Team
Shortlist:
Winner to be announced at the Awards
Creative Leader
Ant Nelson, Mike Sutherland
Anthony Nelson and Mike Sutherland are Executive Creative Directors of adam&eveDDB, one of the most consistently excellent creative agencies on the world stage.In 2022 they oversaw a depth and breadth of work, that told authentic and emotional stories, across a range of channels and audiences, at scale.Ant and Mike’s outstanding creati...
Helen Rhodes
After joining BBH as ECD last year, Helen was quoted as saying: “My plan is to make as much great stuff as possible.” In 2022, Helen more than delivered on this ambition, with a vast range of creatively effective, innovative work that uplifts, entertains, drives culture and grows clients’ businesses.Creative highlights included consume...
Indy Selvarajah
Sri Lankan / Malaysian by blood. British by design. Indy lives and breathes everything Culture-First. From gallery shows in the Tate, to a digital theatre production in Brooklyn and Channel 4 TV show, he brings this unconventional experience to his creative department at Ketchum London, an agency going through big changes under his wat...
Jules Chalkley
Jules Chalkley, Chief Executive Creative Director of Ogilvy UK, is a master at disruptive and ground-breaking creative work that people can’t help but talk about. Under his leadership, Ogilvy UK has been transformed into a creative trailblazer, producing culture-shifting work that has made 2022 the agency’s most awarded year to date. O...
Nadja Lossgott and Nick Hulley
When Nadja and Nick were promoted to CCO's in January 2022, they took charge of a creatively brilliant agency. However, AMV was losing business and not winning new business. It needed to retain talent and attract new talent in the middle of a talent crisis. On top of that, the pandemic's toll had eroded AMV's culture of kindness. The m...
Vicki Maguire
Vicki Maguire is a multi-award-winning, transformative creative leader at the forefront of driving change in the industry – a particularly inspiring achievement when you consider she’s a working-class woman from Leicester with no formal advertising training. Under her creative leadership, Havas London – now a progressive, confident age...
Creative Team
Mags & Paul
Paul and Magnus are the brains behind some of OLIVER’s most progressive creative work. Together, they have generated big ideas that have led to big awards, with boundary pushing campaigns that demand attention for brands. Their award winning ‘Pre-Hated Marmite’ campaign drove Marmite lovers to eBay to buy second hand Marmite. While the...
Mia Silverman
Since joining the agency six years ago, Mia has consistently been across some of the most celebrated work we have produced. Having worked in creative partnerships, she now writes and art directs as a one-woman powerhouse. 2022 has been especially strong for her - delivering some of the most culturally relevant and influential work of t...
Head of Agency - creative/advertising
Chris Kay
Since joining at the end of 2021, Chris has had a huge impact on the agency, putting the 52 year old company on a mission to make Saatchi's the most influential creative company in Modern Britain.It’s been a strong year - he’s revamped the leadership team, appointing Jess Ringshall as the company’s first Chief Production Officer, promo...
Fiona Gordon
In 2022, Fiona Gordon led Ogilvy UK to innovate and deliver game-changing creativity, resulting in the agency becoming the most awarded office within the global network, and Ogilvy getting crowned the most creative agency network in the world. Fiona expanded the top team with star talent and boosted business growth at Ogilvy, winning a...
Karen Martin
Since becoming CEO in 2020, Karen Martin has ushered BBH into a new era. BBH celebrates its 40th birthday this year and, thanks to Karen’s progressive leadership, the legendary agency not only continues to set the bar in creative effectiveness, its maverick spirit has never been stronger. As Karen says: “We’re so proud of our past...bu...
Xavier Rees
In 2022, Xavier Rees was promoted to UK Group CEO, Havas Creative. It was reward for transforming Havas London, which he’s helmed since 2016, from relative obscurity into one of the UK’s leading agencies – and saw him handed a broader remit leading Havas’ creative agencies in the UK. Responsible for 500 people and £60m in revenue, it c...
Head of Agency - digital/integrated marketing/media
Anne Stagg
This year, Anne has built a formidable UK leadership team, expanded our Experience & Commerce practice, integrating LiveArea and the Isobar commerce practice in the UK into Merkle's existing and substantial CX practice. We acquired Pexlify, bolstering our Salesforce capabilities in the UK, and supercharged our B2B practice with the int...
James Shoreland
James Shoreland has achieved his goal of having the industry reset itselfaround people. He was able to achieve impressive, sustainable growth while nurturing our people and creating a place where talent is at the heart of what we do. He has been named a top 10 media suit by Campaign in 2022, and had a risky, but calculated, new busines...
Laura Fenton
In December 2020, Laura Fenton became CEO of OMD UK, an agency where she has worked since joining as a graduate. Laura set a vision for OMD that would win in the modern media landscape; a vision that has delivered OMD UK's best year in history. Media Week Agency of the Year for the first time, a record level of billings, 100% new busin...
Nadine Young
Few agency heads have had a bigger breakout year than Nadine. According to media partners, there is no CEO in our industry who has transformed a culture and a business so successfully in recent years. She is a people-first leader, with yet another spot on the Best Places to Work list for Starcom and a high talent engagement score. Unde...
Paul Knight
In November 2021, Paul Knight was awaiting news that would make industry history. Sixteen months in the making, he had just led OmniGOV at MG OMD through their second bid for the Government’s buying framework. OmniGOV, led by CEO Paul Knight had made history. Crucially for the agency and the industry, OmniGOV were not the cheapest, but...
Ryan Storrar
Ryan Storrar is CEO for EssenceMediacomX in EMEA, a position he took on at the beginning of 2022. In the short space of time he’s held the position he has already made a huge impact on the company and wider industry. Ryan set ambitious targets in 2022 - but not at the expense of client work or our people’s mental health. Through bold d...
Zaid Al-Zaidy
In 2022, Zaid led The Beyond Collective to its best year yet, delivering outstanding growth and multi-award-winning work. He also laid the foundations for The Beyond Collective’s global expansion joining Worldwide Partners, and by The Network. Zaid bolstered his management team with top tier talent, and the business grew. 2022 yielded...
Strategic Leader
Caroline Parkes
Caroline’s contribution to the agency, to clients’ and to the industry as a whole has been significant in 2022, founded always in her continued desire to learn and her influence as a leader who drives change in deeds, not words. Always with an eye on the future, she is a creative strategist who loves data and is immersed in customer ex...
Charlie Ebdy
Media Week Agency of the Year for the first time. Eight consecutive pitch wins and our highest-ever agency billings. Contract extensions of record length and deeper relationships. Work that helped client business to ever greater heights. The last twelve months was an extraordinary, record-breaking year for OMD UK, built on a foundation...
Clare Hutchinson
We can often spend so much time puttingplanning and strategy into our clients’ businesses, that we forget to apply it to our own.So how can the skills of strategy be applied to management and leadership? How can planning make planning better?This is the tale of how planning helped to improve VCCP’s effectiveness record 170% (whilst sna...
KIT ALTIN
In 2021 Kit led the creation of our new agency philosophy, Walk Through Walls. And in 2022, she showed what a great strategic leader does to turn philosophy into reality.She led strategy for a series of stellar pitch wins for iconic brands, which took the agency to record growth.She inspired extraordinary creativity, recognised in a ha...
Richard Huntington
Richard remains the mainstay of Saatchi & Saatchi’s leadership. As Chief Strategy Officer for the past 15 years, he has provided stability and certainty at the heart of the agency. But 2022 saw a transformation in Richard’s strategic leadership both of the agency and the industry. Along the way Richard has helped deliver a record new b...
Strategist
Shortlist: Winner to be announced at the Awards
Media Planner
Rhian Feather
When you work with and learn from the best, you eventually become the best. I have spent the last 8 years learning from the legendary Vicky Fox: the best apprenticeship the industry offers. This mentoring and nurturing has developed me into an award-winning media planner; one that has impacted my agency and the wider industry.As the He...
Will Parrish
Will values one attribute above all others, which is handy, given it’s the name above the door for which he is Chief Strategy Officer. Initiative. For 11 years he has done just this for the agency at a global level, thinking outside the box to land global network wins for LEGO, Carlsberg & Converse and shaping the product around ‘takin...
Corporate Communications/Marketing Team of the Year
neverland
17 awards (and counting), 74 articles in campaign + over 100 more in other titles, 14 agency socials, 6 new clients worth £40m in billings putting us 3rd for new business, 70 neverland brand softball caps, 50 neverland hoodies, 120 neverland tote bags, over 288k+ impressions of our social posts, and an interview with CNN Business about...
Wavemaker UK
Marketing the marketers is no easy feat. Agencies are busy, bustling places. Innovating at a faster and more frenzied pace every day, they’re full of diverse, talented people hustling to build fame for their clients, build fame for themselves and build a better way to grow for our industry. Nowhere is that hunger more potent than at Wa...
New Business Development Team/Person of the Year
James Wilde, Wavemaker UK
James Wilde, Head of New Business at Wavemaker UK, started the role in November 2021 with no operational experience of new business. He had been an enthusiastic pitcher over his years in client leadership and stepped into the breach at a tricky time for the agency. Fresh from large losses in 2021 and a school report score of 5, the age...
OMD UK
2022 was the best year in OMD UK’s history – no mean feat without the very best of new business teams. With a 100% pitch conversion rate, 5 new clients and an Agency of the Year accolade under their belts, the team are one at the top of their game, but this story goes beyond being one of wins. 2022 was a year when a genuine focus on OM...
Talent Management Person/Team of the Year
RAPP
At RAPP we ‘Stand Up for Individuality’. We’re relentlessly focused on the individual and the SMALL details that result in BIG outcomes - for our people, clients, industry and the wider world. The talent team support our people as individuals, whoever they are and whatever they’re going through. Their bespoke needs are all different, s...
