Congratulations to all of our 2021 winners!
Agency
Brand Experience Agency
Momentum Worldwide
At Momentum Worldwide, we all live by the creed of ‘it’s not what brands say, it’s what they do that matters.’Throughout the pandemic, we continued to help our brand partners embrace humanity again knowing that the human need for experiences would never, ever stop. So, we gave rebirth to our core business across dynamic ground-breaking...
Imagination
Imagination was founded 50 years ago by Gary Withers around a simple idea...Independent Creativity.From day one he believed that unique combinations of strategic, creative and practical people given the freedom to challenge each other, to invent and to defy conventions, could create ideas and experiences that had never been imagined be...
Creative Agency
Uncommon Creative Studio
At Uncommon, we’ve been fuelled by the disarray and disruption 2021 brought and believed there’s never been a more urgent time to put our philosophy to work. We have actively thrived in these unsettling times, putting our thinking and brands to the test, to really help make stuff that mattered in the world. We’ve shown there is a bette...
adam&eveDDB
A landmark creative year, with a depth and breadth of global work, that told authentic and nuanced stories across a range of channels and audiences at scale, notching up 8 Campaign Pick of the Weeks.We truly championed diversity lighting the world purple to shine a light on disability inclusion with #WeThe15, putting The Midnight Ramad...
Lucky Generals
If leadership in 2020 was all about crisis management, in 2021 it was about building for the future.In Lucky Generals’ case that meant forgetting the fact that we had just turned 8 years old and reimagining ourselves as a start-up all over again.This spirit of renewal not only led to some of our best ever work, it generated: •Our high...
Havas London
“If you’ve been reading Campaign in the past few months, you’ll know Havas London is on a roll”, said UK Editor Maisie McCabe in May. Over the second half of the year, that roll only gained momentum. For 2021 marked the year the rest of the industry began to recognise Havas London not just as a remarkable turnaround story, but as an ag...
McCann UK
2021 was mayhem. Anyone who tells you different isn’t telling you the whole truth. But the truth is we got lucky. Lucky with our client roster, with our people, with our culture. Although it was a tough year, it was one of our best business years. We grew our margin across the UK, welcomed new talent into our new HQ in London, made som...
Pablo London
For us the last 12 months have been about action. Pablo was founded to help smart marketeers to create brands that don’t just ‘say’, but also ‘do’. Because we believe brands should be so much more to people than mere promises (however well intentioned or sweetly packaged).Trust in brands and large organisations is at its lowest point s...
The Brooklyn Brothers
The people have spoken again. 2021 for The Brooklyn Brothers has been one of the best years yet. Despite all odds their earned approach has ensured they deliver impact this year.As well as driving client's growth with a wealth of culturally relevant work, Brooklyn have led the way in championing diversity and social inclusion with the ...
VCCP
Reinvention is a big thing around here. A healthy dose of paranoia stops us from standing in one place too long.We have reinvented where an agency should be with VCCP Stoke Academy. Yes, Stoke. A thriving pool of design and creative talent to diversify our DNA.We have reinvented production at VCCP with Girl&Bear which brings together 2...
Customer Engagement Agency
MRM
Our overarching objective this year - To do the right thing.For our clients.We work with some of the UK’s biggest brands, yet whatever the size of the team, the relationship is tight, collaborative and open. We’ve been through thick and thin together over the last year, and those relationships have been more important than ever. We’ve ...
RAPP
Our goal is to invent the future of customer marketing. We work with our clients to innovate their marketing on an individual level, helping shape acceleration plans by rethinking their model, their communications and even their audience. In 2021, our approach paid off in spades. We welcomed new clients such as Mercedes Benz, where we ...
Havas CX helia
Havas CX helia is a business booming. In fact, we’re bigger now than we were before the pandemic.Revenue is up by £3.4m – a huge 21% increase. We surpassed our new business target by more than 75%, winning more than £2.3m in revenue from new accounts. We didn’t lose a single client; instead, we added an additional £1.5m incremental rev...
OLIVER
After winning Campaign’s Digital Network of the Year 2020, OLIVER has gone from strength to strength in 2021. It’s the year we proved that we do so much more than simply build in-house agencies. We are a partner, working seamlessly with our clients to help them strengthen and evolve their marketing ecosystems. We’ve been first responde...
TMW Unlimited
The flagbearer for work that worksAfter proving that ‘creativity is no longer the preserve of the big boys’ (Campaign’s words, not ours), we’ve quietly set about redefining the boundaries of what customer engagement agencies can and should do.The result? A new proposition fit for the modern media landscape, and ongoing proof that there...
Digital Innovation Agency
Gravity Road
We are Gravity Road, digital creative studio and part of the fast-growing, category-disrupting brandtech group, You & Mr Jones.We exist to make things people want to spend time with - ideas that people love and are entertained by, born for brands but designed for audiences. We call it Time Well Spent. And we use the latest technology &...
R/GA London
Innovation is at the core of R/GA. ‘Change’ or ‘the unknown’ are at the core of innovation. So this year we have welcomed ‘change and ‘the unknown’ with wide open arms. The result is a new level of innovation in our work and a new fully-hybrid way of getting that work done.In 2021, we focused and invested heavily in R&D and internal in...
Media.Monks
Overcoming the challenges of the pandemic in 2020, we at Media.Monks London have re-emerged in 2021 to deliver on the promise to shake up and transform our industry from the inside out. This means we offer what world-leading brands have sought for years: a people-first business driven by its talent, not ego. By unlocking the full poten...
OLIVER
After winning Campaign’s Digital Network of the Year 2020, OLIVER has gone from strength to strength in 2021. It’s the year we proved that we do so much more than simply build in-house agencies. We are a partner, working seamlessly with our clients to help them strengthen and evolve their marketing ecosystems. We’ve been first responde...
Independent Agency
Uncommon Creative Studio
At Uncommon, we’ve been fuelled by the disarray and disruption 2021 brought and believed there’s never been a more urgent time to put our philosophy to work. We have actively thrived in these unsettling times, putting our thinking and brands to the test, to really help make stuff that mattered in the world. We’ve shown there is a bette...
Pablo London
For us the last 12 months have been about action. Pablo was founded to help smart marketeers to create brands that don’t just ‘say’, but also ‘do’. Because we believe brands should be so much more to people than mere promises (however well intentioned or sweetly packaged).Trust in brands and large organisations is at its lowest point s...
PrettyGreen
PrettyGreen have driven a focused plan to deliver a Less Ordinary vision throughout their business and grow by 17% y.o.y. Setting campaign creative targets and working with brands who want out of their comfort zone using PR strategy & creative to change behaviour & deliver commercial results. Including helping Pantene deliver mass awar...
Creature
If 2020 was all about weathering Storm Covid, 2021 was the year Creature drove right into the heart of it.Not content to “get back to normal”, we saw the pandemic as an opportunity to tear up the rule book and create an agency that works better, for staff and clients. And it paid off. It saw us double in size, win some of our biggest c...
IMPERO
18 months ago we tired of hearing the same old problems from our outdated, male-dominated, burn-out creating, under-represented industry. So we decided to make a change.When Covid struck, we backed ourselves, made zero redundancies and took the opportunity to evolve into an agency that works for its people (not just the other way aroun...
Mother London
It’s been 25 years since we opened Mother’s doors. In that time we’ve seen a lot change, but our place in this advertising world has remained consistent: to challenge how things are done and make our mothers proud. We think this year has really been one to remember. Mother has more people than ever. We’ve welcomed more clients who real...
St Luke's
In 2021 we aimed to be the force behind the world’s most successful brands. We won 11 new brands, lost no clients, delivered a host of new campaigns, demonstrated effectiveness across our portfolio, won Gold at Creative Circle and more than doubled our revenue. Wins included South Western Railway, Gü, Butterkist and more brands from Di...
VCCP
Reinvention is a big thing around here. A healthy dose of paranoia stops us from standing in one place too long.We have reinvented where an agency should be with VCCP Stoke Academy.Yes, Stoke. A thriving pool of design and creative talent to diversify our DNA. We have reinvented production at VCCP with Girl&Bear which brings together 2...
Shortlist: Anything is Possible
Anything is Possible. We believe it so much we made it our brand. But it’s more than just a brand. It’s an affirmation towards the world we want to live in. It’s a promise to our partners of the work we deliver. And it’s a challenge to ourselves to innovate at every opportunity.Slowly at first, now faster and faster, our way is winning...
Shortlist: Cult
One of the world’s fastest-growing independent agencies in fashion, beauty, wellness and luxury, Cult is in the midst of a period of unprecedented growth. Turnover is up 72% year on year, predicted to hit £5m with an EBITDA of close to £1m by the end of December 2021.2021 has been record-breaking. Organic growth from existing clients s...
Shortlist: Incubeta
Upgrade Your Growth. The mantra we swear by, and the narrative we champion. We are Incubeta, an international digital partner with a team of over 550 creators, thinkers, makers and doers. We are market leading specialists that use the power of digital to unlock and amplify business growth potential through bespoke, localised digital so...
Shortlist: Neverland
We are so proud about and feel so privileged to have created neverland, that it’s hard to want to claim anything other than the smile on people’s faces we see each day. But here we are entering Independent Agency of the Year and the showy offy numbers and claims are important. So, apologies, here goes...What a year!A blockbuster year o...
Shortlist: Somo
Last year Somo was one of the digital industry’s best-kept secrets. This year, after 13 new business wins, 5 awards and a 64% headcount increase, the secret is well and truly out. We’ve matured as an organisation and it’s been a challenging, rewarding and entertaining journey along the way.We’ve answered our clients’ calls to operate i...
Shortlist: Tin Man
2020-21. It was quite a year, wasn't it? Work was cancelled, staff got sick, we missed being together, our favourite sandwich shop closed - on top of that, our office building was broken into. Yet against the odds, the Tin Man tale finished with a happy ending. Our agency united like never before; our Comms with Heart ethos became our ...
Shortlist: Tug
The best ideas come from a coherent mix of people. At Tug we pride ourselves on our equal opportunities, diversity and flat structure: everyone’s opinion is valued, from the grads to the CEO.With roots in SEM, we offer a broad range of marketing services. Our teams are fluid and collaborative, producing award-winning work year on year....
Shortlist: Wonderhood Studios
We turned 3 this year and saw a real shift in momentum as an agency. We created a new brand platform, campaign and visual identity for our biggest client, Three, to help the brand come of age. We masterminded our biggest ever productions for founding client Starling Bank – now Europe’s fastest growing business bank – and new client Liv...
In-House Agency
OLIVER Agency at the Guardian
Huge news moments call for a creatively powerful & reactive team.We played a key part of how the Guardian responded to COVID19. We delivered powerful work which helped to drive revenue in a financially uncertain time. We stayed reactive and delivered powerful, award winning campaigns for products and for the brand as they celebrated th...
OLIVER / U-Studio
The unique partnership between Unilever, OLIVER and You & Mr Jones means that U-Studio continues to go from strength to strength. The UK team is at the forefront of driving growth, innovation, performance and creativity, scaling this across the 21 U-Studio global network. OLIVER's position within the You & Mr Jones Brandtech™ group ens...
Integrated Marketing Agency
Wunderman Thompson UK
Four years as Customer Engagement Agency of the Year. A two-year transformation plan focussed on reinterpreting integration and calling bullshit on agencies that overpromise and underdeliver. Could we deliver a holistic, believable offering giving businesses what they need to succeed? Yes we could, and we have. Combining best-in-class ...
The&Partnership
We’ve spent this past year busily growing our business through both organic and new, new business. In October we won INEOS, one of the world’s largest manufacturing companies, to become the agency of record for their £8m INEOS Hygienics brand campaign.We won a place on the LG UK roster for their Gram laptop, as well as the global busin...
Haygarth Group Limited
Looking at the numbers, 2019-2021 has been one of the most successful periods in Haygarth’s 37-year history with a whopping 39% increase in net revenue, achieved during a global pandemic!But the financials alone don’t tell the whole story.Faced with one of the biggest shifts in consumer behaviour in our lifetimes, we took the opportuni...
Four Communications Group
Four has been integrated and independent for 20 years, growing significantly in that time from a four-person start-up to a serious challenger to some of the UKs biggest agencies. Four has grown organically and through acquisition to build a formidable UK and international presence with over 320 staff servicing major government departme...
IMPERO
18 months ago we tired of hearing the same old problems from our outdated, male-dominated, burn-out creating, under-represented industry. So we decided to make a change.When Covid struck, we backed ourselves, made zero redundancies and took the opportunity to evolve into an agency that works for its people (not just the other way aroun...
Media Agency
Goodstuff
It may sound like overclaim, but we believe media agencies have the opportunity, privilege, and duty to make our society, indeed our world, a better place. Our industry prides itself on being able to influence the way the population thinks, behaves, and spends. But what we aren’t doing enough is influencing each other to be better busi...
MediaCom UK
This year MediaCom provided a new answer to the most frustrating puzzle facing the marketing industry, created outstandingly effective work for our clients, launched the largest UK Google practice, kept our people, our clients and our media owner partners ahead of the curve with Transformation Week and Innovation Slams, took significan...
Zenith UK
This *should* have been a bad year for Zenith. We spent half of it in lockdown, hyper-inflation caused havoc for clients and we faced SIX incumbent pitches. But in 2021, we: - Retained five out of six incumbent pitches, at an 83% retention rate - Won the three biggest domestic pitches of the year so far, with Nestlé, RVU (Confused, Zo...
Havas Media Group
2021 presented huge challenges for our industry as we sought to build back quickly against an ongoing backdrop of disruption and upheaval. But we quickly adapted to achieve remarkable growth by sticking to our commitment to making a meaningful difference to our clients, the industry, our people and our local communities, no matter what...
Initiative UK
Over the past year, we have rallied behind a simple ambition:Grow by becoming famous for having the best people in the industry.Best for our craft We revamped our planning process through Velocity Planning for smarter and faster ways of working, that freed up time for our obsession – The Work. The Work became the lifeblood of the agenc...
Mediahub UK
What a year! We know our profile is lower than our competitors. Despite this, we grew revenue 40% in 2020, a further 50% this year and are set to increase by another 40% in 2022. Yep, that’s trebling in two years. We’ve won a succession of pitches against the biggest and the best. There’s been meaty organic growth and a bunch of unsoli...
OMD UK
At OMD UK, we don’t do down years or lost decades. We don’t do boom to bust. And we put our continued success down to our collective belief in making every day better than the last. A belief in seizing every opportunity for evolution and improvement. This goes a long way to explaining why 72% of our clients have been with us for over ...
Wavemaker UK
This year, we took Wavemaker’s ‘Positive Provocation’ mission and embedded it into the very fabric of how we operate as a business.We developed new industry-leading products, created market-leading solutions for clients staring down the barrel of cookie deprecation, and built a growth culture from the ground up—encouraging our people t...
Performance Marketing Agency
Croud
Croud is a full-service digital marketing agency that drives global business performance through the smart use of data and innovative application of technology. Alongside our in-house team of 280 digital specialists sits our global Croudie network of 2,500 on-demand marketing experts, who enable Croud to deliver standout performance ca...
Journey Further
Journey Further is a performance marketing agency based in Leeds, Manchester and London delivering Clarity at Speed for the world’s leading brands. We are extremely proud that we are the fastest growing agency in Europe (according to AdWeek) and one of Best Companies’ top 10 UK mid-size companies to work for.Key achievements include......
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Assembly (formerly ForwardPMX)
Our mission at Assembly (formerly ForwardPMX) is a bold and confident, yet simple objective: to help brands find the change that fuels growth. We do this by maintaining an in-depth understanding of our clients’ businesses, always having a willingness to problem solve and produce better results, and by investing in constant innovation t...
Impression
Impression started in 2012 as a bedroom agency run by 2 digital marketers supporting local businesses. Today, we’re a multi-award winning, internationally-recognised performance agency of 80 high-calibre strategic specialists working with a host of global brands.Despite the challenges faced as a result of the pandemic, we have been abl...
Merkle
The marketing industry cannot rely on doing the things it’s always done. We have to think differently, operate differently and approach agency life with a different attitude.In 2021, Merkle has achieve exceptional growth, achieving 6.3% revenue growth, almost double last year with in year new business revenue totalling £15.4m. We have ...
The Kite Factory
2021 was the year that The Kite Factory achieved unprecedented growth. This year, we increased our billings by 15%, income by +23%, and EBITA by +45% YoY. We have achieved this extraordinary success for several reasons: 1) Our investment in our FlightDeck™ real-time dashboarding tool enabled us to help clients drive performance right a...
Tug
The best ideas come from a coherent mix of people. At Tug we pride ourselves on our equal opportunities, diversity and flat structure: everyone’s opinion is valued, from the grads to the CEO.With roots in SEM, we offer a broad range of marketing services. Our teams are fluid and collaborative, producing award-winning work year on year....
PR Agency
The Romans
2021. The totally bizarre year where we doubled in headcount, increased revenue by 89%, hired the best talent in the business and dropped banging campaign after banging campaign. What a ride.
PrettyGreen
PrettyGreen have driven a focused plan to deliver a Less Ordinary vision throughout their business and grow by 17% y.o.y. Setting campaign creative targets and working with brands who want out of their comfort zone using PR strategy & creative to change behaviour & deliver commercial results. Including helping Pantene deliver mass awar...
Hope&Glory
As a business, we remain an agency that sets out to confound the expectations of our sector.In our tenth year, we continue to defy convention.We’ve proved that it’s possible to run a large pure-play brand agency without having to diversify into less creative arenas or let the quality of the work slip. We’ve shown that you can balance s...
Engine MHP + Mischief
2021 saw Engine MHP + Mischief bounce back from the uncertainty of Covid to record a stellar year. It grew revenue by 11%, winning 40 new clients and improving client quality and retention rates. All without making any staff redundant, promoting 54 colleagues and investing in top talent.Inspirational client work included helping former...
Hill+Knowlton Strategies
If 2020 was about survival, 2021 has been a story of growth. Hill+Knowlton Strategies is stronger than we were 12 months ago; even than we were 24 months ago, pre-pandemic.In the last year we’ve made a series of senior hires and investments, with a 20% headcount increase. We’ve made dramatic improvements to our diversity and representa...
Taylor Herring
2021 proved to be yet another challenging year for Taylor Herring as we navigated a Covid-19 stricken economy, yet, against all the odds we grew agency revenue this year by 21% (smashing our target of 15%). We also produced some of our best-ever work, all thanks to a flourishing workforce which doubled in size too.Creatively, there wer...
Tin Man
2020-21. It was quite a year, wasn't it? Work was cancelled, staff got sick, we missed being together, our favourite sandwich shop closed - on top of that, our office building was broken into. Yet against the odds, the Tin Man tale finished with a happy ending. Our agency united like never before; our Comms with Heart ethos became our ...
W Communications
Our focus on people, partners and empowerment resulted in our best financial performance to date, while retaining 84% of our staff.We tripled the creative team with landmark hires including Creative Jack Davy, alongside Art Director Jack Beckett, and Creative Producer Emma Thomas.Driving data and insight, we invested in top Strategy Di...
CIRKLE
More than ever, we believe PR has a strategically purposeful role to play in building trust with consumers, stakeholders & partners - to drive outcomes & commercial value.In 2021 we evolved our agency model putting Purpose squarely at the heart of what we offered to brands, and to our teams. Whether big P or small p, purpose now sits a...
Start-up Agency
Neverland
We are so proud about and feel so privileged to have created neverland, that it’s hard to want to claim anything other than the smile on people’s faces we see each day. But here we are entering Start-Up Agency of the Year and the showy offy numbers and claims are important. So, apologies, here goes...What a year!A blockbuster year of £...
New Commercial Arts
New Commercial Arts (NCA) is a start-up born in lockdown and built over Teams and Zoom. The agency has a unique business model combining brand communications and customer experience - a model that several agencies have flatteringly copied in recent months.Since last December, NCA has won major pitches including MoneySuperMarket, Habita...
Bump
2015 - We launched an online music community on Facebook, Identification of Music [IOM], which grew to 110,000 members in 2 years. We’ve had a waiting list ever since, today sitting at 25,000. We’ve curated an authentic audience, with a strict door policy for the group. Given our backgrounds in producing content & events, our community...
People + Teams
Account Person
Jennifer Black
Havas
Jennifer Black is one of the industry’s most dynamic, pioneering and empathetic leaders – enabling Havas London to achieve extraordinary growth as a values-driven commercial and creative powerhouse. She led the agency’s best new business performance to date, brought in a slew of new clients as well as growing and developing existing cl...
Katya Obolensky, Rose Bartel & Emma Whitmarsh
VCCP
Why are there three? In summer 2019, Rose, Katya & Emma pitched an unusual idea to our management team. The idea was to radically challenge conventions around motherhood and leadership. The trio had been identified as Future Leaders and became determined to make this a reality, despite also wanting to have children in the near future.T...
Olivia Packshaw
VCCP
This year’s nominee is a tale of homegrown talent who’s resilience and energy has steadied unsettled clients, brought in new business and fostered a culture of openness and kindness in our most challenging year. .Olivia, or Liv as she is commonly known, is VCCP born and bread, starting her career here as a bright eyed and bushy tailed...
Agency Producer or Team
Amy Coomber
Neverland
There are few true superstars in the industry, the leading lights that not only demonstrate their experience by continually delivering 10/10 excellence, but also define new ways to do things. Amy is one of those talents.Having previously been a central figure growing adam&eve’s production capability from start up to the scale it is tod...
Edwina Dennison
AMVBBDO
AMV Creative Producer Edwina has shaped, nurtured, shepherded, and at times, rescued the award- winning, culture[1]changing blockbuster series that includes Redfit, Bloodnormal, Viva La Vulva and South Africa, and France, create a suite of product ads, social edits, a ground[1]breaking pain dictionary and toolkits all tailored to the v...
Corporate Communications/Marketing Team
Lucky Generals
We don’t have a massive marketing team at Lucky Generals. We believe our best promotional material is the work we do for our clients and we’ve built a culture where everybody is an ambassador for the brand. That said, we do have four dedicated generals – Vickie, Fiona, Noel and Rebecca – who lead the charge on marketing, backed by a wh...
Creative Leader
Vicki Maguire
Havas
Vicki Maguire is one of the world’s most celebrated creative leaders. And she hasn’t just turned Havas London around – she’s transformed it into a creative powerhouse. In 2021, she led the agency to its best creative performance, and its best new business year, to date. We won more than £5.2m new revenue, including one of the largest p...
Chaka Sobhani
Leo Burnett
Populist creativity runs through everything Chaka does - from the culture she brings to the creative department, to the impact she has on the industry, to the partnerships she has with clients - some of which have been Leo Burnett clients for decades.She believes that great work can and should move people to feel something as well as d...
George Bryant
The Brooklyn Brothers
I see my role in straight forward terms.I’m here to make every idea matter.And as a Creative Leader, that’s never been more important.We’re not starving artists. We’re paid to make an impact.And we must never waste an opportunity to do that.In the last 12 months, we’ve challenged attitudes around anti-racism with Dear White Parents and...
Guillermo Vega
Saatchi & Saatchi
A different breed of creative leader, Guillermo Vega has been behind platforms that are shaping culture and changing how people think and act for the better. He brings a hybrid thinking to his work, uniting science, technology, and creativity to deliver disruptive ideas that are as influential in shaping culture as they are in transfor...
Alex Grieve
AMVBBDO
Under Alex Grieve’s leadership, AMV BBDO achieved an industry first in 2021 by winning the treble: GLOBAL AGENCY OF THE YEAR AT CANNES LIONS, D&AD and The One Show – the three most respected award shows in the world. No other agency in the world has ever won all three awards in the same year. The agency now is closing the year as Campa...
Rod Sobral
OLIVER
Rod Sobral is a Brazilian born and British naturalised creative leader that works at the intersection of storytelling and technology to create ideas that drive growth, earn fame, and give purpose to brands. He joined OLIVER in 2019 as its first Global Chief Creative Officer. Under Rod’s leadership, OLIVER had its best performance to da...
Creative Team
Sam Jacobs & Rae Stones OLIVER for the Guardian
OLIVER
Rae and Sam have been working together as joint creative directors, running the OLIVER-powered Guardian Creative Studio, since early 2019. Well, we say together, but Cancer and the Covid19 pandemic had different ideas. So more accurately they have officially been working together, but remotely, since July 2019. After 6 months of chemot...
Langoustine (Lauren Peters & Augustine Cerf)
AMVBBDO
Lauren and Augustine were named number 1 art director and copywriter in the UK, and number 4 and 5 in the world respectively at the Cannes Lions 2021 festival – this is no mean feat, given they’ve only been in the industry for four years. Think of them like the Billie Eilish and Olivia Rodriguo of advertising. The pair (affectionately ...
Lloyd Daniel
Neverland
2021 was the year that proved why Lloyd was one of the 2020 Campaign Faces to Watch.Not only was he the creative behind our epically ambitious work for Ladbrokes, he led the charge with Kopparberg and his ideas won 5 major new clients across the year.His relentless desire to research his way to brilliance could be mean he’s mistaken fo...
Will Brockwell & Nathan Crawford
Saatchi & Saatchi
This year, Will & Nathan helped the one of the UK’s biggest technology companies, BT, to create Hope United, bringing together the nation’s biggest footballers, to unite against online hate. As part of BT’S continued investment, focus and commitment to inclusion, Will & Nathan also helped BT to celebrate Black British history with a se...
Head of Agency - creative/advertising
Karen Martin
BBH
In 2021, Karen’s dynamic and generous leadership fuelled another year of growth and creative excellence at BBH. BBH is the reigning IPA Effectiveness Agency of the Year and BBH has enabled clients to grow their brands, drive culture and harness new opportunities.Creative highlights include culture-leading work and a fashion collection ...
Camilla Kemp
M&C Saatchi
Camilla is passionate about driving positive change – at M&C SaatchiLondon, in our industry and in society. From the work we create to the way in which we hire new people, everything Camilla does as a leader reflects her determination to balance profit with purpose. She espouses a philosophy of ‘sustainable salesmanship’, believing tha...
Ete Davies
ENGINE
In 2021, Ete Davies transformed Engine Creative into a culture-leading innovation hub and expanded its integrated capabilities to harness new opportunities for clients. He instigated the creation of the agency’s multi-award-winning “Long live the Prince” work where young football star Kiyan Prince returned as a virtual player in Fifa21...
Jackie Stevenson
The Brooklyn Brothers
2021 for Jackie and The Brooklyn Brothers has been one of the best years yet. Jackie's infectious energy, unwavering belief in powering up everyone she works with and determination to never accept the status quo has proved that empathetic, supportive, dynamic leadership can make even the hardest tasks possible. As well as driving clien...
Laura Jordan Bambach
GREY
A 2020’s most admired 40 Over Forty, Laura Jordan Bambach has been the force behind Grey London’s transformation in 2021. She is a natural leader whose mantra “Comfortable Being Uncomfortable” made her go beyond not only being an inspiring leader but also becoming a key advocate of change and championing new talent across the industry....
Xavier Rees
Havas
Xavier Rees is one of the industry’s most celebrated campaigning leaders. His long list of accolades and industry contributions, partnerships and initiatives include Campaign’s Agency Head of the Year; Oystercatchers’ Industry Influencer/Champion of Change finalist; FT Future of Work panellist; Ad Net Zero Steering Group member; BIMA j...
Head of Agency - customer engagement
Nicky Bullard
MRM
Nicky’s objective in life has always been to do the right thingAnd that’s exactly what she’s been doing for the agency business, her fellow MRMers and the industry over the last 12 months.There’s no ivory tower for Nicky. She is a hands-on, roll your sleeves up, get stuck in leader who sees her role as a Champion. Of the agency. Of the...
Head of Agency - digital
Dani Bassil
Digitas UK
Dani’s mission for 2021 has been to adapt Digitas to post-pandemic change, drive innovative work for clients and build a happy, inclusive workplace, while driving growth through winning new and incremental business – and she has succeeded on all fronts. Wins included ASOS, Samsung UK and Cybersource, plus expanded briefs from Under Arm...
Head of Agency - media
Natalie Cummins
Zenith
Natalie Cummins has been CEO of Zenith for her third full year in 2021. This year, she has taken Zenith to top of the Campaign new business table (soon to be published), grown revenue 16% against 2019, scored 9/9 in Campaign School Reports and retained 5/6 incumbent clients after competitive pitches. Natalie does all this as a widow an...
Natalie Bell
Manning Gottlieb OMD
Although her first year of CEO may have felt like a rollercoaster at times, the agency results speak for themselves. Under her leadership MG OMD has grown billings, clients and headcount in the right way. She’s protected the health and culture of the agency and put in place practices that will shape future growth for the better. As we ...
Paul Hutchison
Wavemaker UK
Paul Hutchison has been CEO of Wavemaker since May 2018 and under his tenure, our ‘Positive Provocation’ mission has truly become a way of life for our people.Known as ‘Hutch’ to the agency’s 500 staff, he’s renowned for his approachability, hands on approach to new business and inexhaustible work ethic.With most of his leadership term...
Rachel Forde
UM
Thanks to Rachel’s passion for equity and equality, UM is also a core member of UN Women’s Unstereotype Alliance, whose most recent research findings were presented at the House of Lords, to shine a light on the challenges that ethnically diverse women still face in our industry.Rachel prides herself in encouraging entrepreneurial mi...
Media Planner
Vicky Fox
2020 has taught us so much about ourselves, our industry and our clients. Planning for 2021 – where the only certainty was that nothing was certain – I had to make sure that I capitalised and built on everything I had learnt across the last 12 months.And what I had learnt was that everything can be improved, adapted, and evolved - mome...
Emma Withington
Emma is a rare gem in the industry. An affable, pragmatic, approachable planner who genuinely loves media and is excited by the ever evolving industry and how we can connect authentically with consumers to grow our clients’ brands and businesses. Due to her incredible work ethic and talent, Emma was promoted to Managing Partner in Apri...
Richard Kirk
Kirky is a different type of media CSO. He uses his unique background to deliver better media plans for clients. This year Rich: - Convinced a comparison site to continue to advertise when market forces meant their cashflow temporarily dried up, delivering a big uplift in brand perceptions. - Developed a quantitative approach to effec...
New Business Development Team/Person
Havas UK
Havas’ new business team, led out of London by Global CMO Tracey Barber, is demonstrably the best in the business. No other team does more than we do; no other teams wins more than we do.Our team of 21, proudly 85% female and 20% BAME, boasts the largest and most comprehensive remit in the industry. Not only are we responsible for Hava...
OMD UK
My story may be different to the other entries you read in this category. It starts in April 2021 during lockdown restrictions, when I joined OMD UK as the New Business Development Director, responsible for all things new business and marketing, with no previous media experience. My previous roles gave me a wealth of business developme...
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UNLIMITED
We are UNLIMITED - an agency hard-wired by Human Understanding. “Human-first” is what differentiates us. What motivates us. What keeps us on our toes. It’s part of our identity. Last year we created a new growth culture and now have a truly systematic machine with strategy and purpose. We overhauled our processes, and our hard work is ...
Strategic Leader
Josh Bullmore
Leo Burnett
This year, Josh Bullmore took Leo Burnett’s long-term partnerships to new heights for McDonald’s and ŠKODA. He set compelling post-pandemic visions for new clients that he helped bring into the agency- TUI, Vision Express and Premier Inn. He also helped deliver more momentum for Leo Burnett, helping the agency thrive in a challenging e...
Andrew Gibson
Creature
Not many independent agencies can claim to have a Chief Strategy Officer that has won the coveted strategy award triple, the EGOT of the planning world if you will. Creature can, though.In fact, Creature is the only independent agency that can, and that is all thanks to our Chief Strategy Officer, Andrew Gibson. The past year he has b...
Charlie Ebdy
OMD UK
I came to OMD UK at the end of 2019 on a mission to reinvent the role of strategy inside a media agency. And, whilst we didn’t get all the way there in 2021, we took a big leap towards it, creating an entirely new department founded on a new idea of what we do and how we do it – a department shaping marketing decisions, not just media ...
Gen Kobayashi
ENGINE
Gen Kobayashi’s strategic leadership has transformed Engine into a creative force to be reckoned with, and in 2021 he led stand out effective, innovative work for clients that is future proofing their brands. His “Truth and Friction” creative philosophy led Engine to create the “Long live the Prince” work where young football star Kiya...
Kit Altin
The Gate London
I played a key role in driving a transformative year for The Gate through consistently innovative thinking: from defining a new proposition to embedding it into the business, and the impact of that on the creative output; client business; new business, and the agency itself.I defined a new agency proposition: Walk Through Walls, that e...
Matt Holt
Digitas UK
Digitas Chief Strategy Officer Matt Holt is on a mission to create a truly integrated approach to marketing. Matt believes that breaking down silos in agencies between disciplines such as creativity and data is the key to forging powerful campaigns and building successful brands. In 2021, Matt has succeeded in making real this ambition...
Verra Budimlija
Wavemaker UK
Verra Budimljja has been Chief Strategy Officer of Wavemaker since its inception in January 2018 and during that time she has revolutionised our approach to buying, planning and creating media.Renowned for her creativity, proactivity and industry-leading thought-leadership, her relentless focus on reaching new, diverse audiences has fo...
Strategist
Margaux Revol
AMVBBDO
Margaux RevolShe is relentlessly, tirelessly, wonderfully unstoppable. Brick by brick, insight by insight, campaign by campaign, she is building a legacy that is changing the world around her - for her brands, for the agency, for the industry, for women and for society.Look behind AMV BBDO’s 2021 record-breaking awards run - Global age...
Rachael Quarmby
Karmarama
In 2021, Rachael Quarmby was an invaluable driving force behind Karmarama’s success. Her skill in winning new business and building strategies that lead to effective creative work made her a crucial player at the agency. Bringing her leadership skills, fresh thinking and rich insight to every brief, whilst equally passionate about impr...
Talent Management Team/Person
VCCP
Diversity and inclusion is our strategy for talent management at VCCPOur D&I principles are baked into all of our talent management processes and initiatives - recruitment, retention, learning and development, agency culture, and our work. Our aim is to create an environment where everyone can thrive, and be proud of who we are as an a...
