Shortlist 2023


AGENCY

BRAND EXPERIENCE AGENCY

160over90 Experiential

160over90 Experiential continues its fast growth trajectory, scores a near-perfect 10 for employee sentiment and always gives a shit. It has been a 10th anniversary year to remember for 160over90 Experiential, with monumental milestones including our acquisition by 160/90, part of Endeavor. Careful to retain what makes us speci...

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Amplify

Amplify is an independent global creative agency, specialising in experience and culture. As CMOs converge on brand experience as a catch-all term for campaigns that cross every channel, from live environments to OOH to film and social media to sponsorships and everything in between, it has allowed us to move well beyond the tra...

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Bearded Kitten

Who are we? We’re Bearded Kitten. We’re an award-winning, full-service experiential agency that works with global brands to deliver highly innovative and creative events, experiences and activations. For us, 2023 was all about GROWTH. Because although it was a testing year, we worked smarter to adapt. We’re agile and evolved to suit cl...

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FIRST

FIRST leaves 2023 as we entered: committed to our talent, our clients and our global networks. Reflecting on our 2023 mantra, striving to be Better Every Day, this year has seen record investment and collaboration across FIRST in learning & development, sustainability, diversity & inclusion, talent acquisition and retention, and operat...

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George P. Johnson UK

We are not new. We are renewed. George P. Johnson (GPJ) UK in 2023 achieved record levels of growth in our agency; across clients, revenues and people. We are just one office in a global network of 30 around the world delivering effective experiences at scale for our clients. We partner with clients that have big futures. ...

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Imagination

Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. ...

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Jack Morton London

At Jack Morton London, we exist to reimagine what brand experience can be. We put brands on the biggest stages – from Cannes to Coachella – and create memorable moments with the audiences they care about most. We have relationships with clients that span over 10 years with a retention rate of 100% in 2023. From TikTok at Cannes,...

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N2O

We are N2O – an award-winning creative brand experience agency that excels in bringing experiential and retail marketing to the masses. Supported by our dynamic creative, digital, social and influencer teams, we transform clients’ briefs into world-class, immersive wonderlands to delight consumers, making them long-term brand advocates...

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CREATIVE AGENCY

adam&eveDDB

2023 has been a year of transformational change for everyone at Bishops Bridge Road. After 14 years creating culture-defining work, we bid farewell to long-term client partner, John Lewis, and ushered in a new era with online retail and entertainment giant, Amazon. We established new leadership with new Chief Executive Officer, ...

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BBH London

In its 41st year, BBH is not only setting the bar in creative excellence, it’s more pioneering than ever. BBH kickstarted a nationwide debate about sex and cancer for GirlvsCancer, created a first-of-its-kind billboard that acts as a giant SAD lamp for the Volkswagen ID; won Christmas with Tesco and then hijacked it with Burger K...

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Havas London

Havas London’s most awarded year ever, 2023 saw the bold and confident creative agency, produce their biggest work for their biggest clients. From wowing the public with Asda’s ‘Incredibublé’ Christmas campaign, or challenging gender inequalities in autism for Vanish, Havas London has made a dent in culture and tackled societal issues....

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Leo Burnett UK

This year we believe we’ve had our most populist year, yet. We’ve made our most famous work with our longest- standing client, McDonald’s. We’ve re-mixed and relaunched our newest client, Morrisons, and we’ve taken TUI into the Christmas ad season for the first time ever with the help of some holidaying elves. This is just a glimpse of...

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Lucky Generals

Lucky Generals celebrated its 10th year in 2023 but there was no sign of the agency slowing down - or growing up. Instead, it went from strength to strength. Highlights included sweeping the effectiveness awards for Yorkshire Tea; tackling big briefs for the likes of Virgin Atlantic, Labour and The Guardian; and introducing the odious ...

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Mother London

2023 rolled on from 2022 like the giant rock ball rolling after Indiana Jones: gathering more perilous and uncontrolled. With barely a chance to catch our breath, fresh revelations about the state of the world, the state of global peace and global warming hit us with merciless regularity. Where we looked for answers about the future, w...

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Saatchi & Saatchi

In 2023,we set out to be the most influential creative company in the UK. Influential with the work we create. Influential in the growth we deliver. And influential in changing our industry. In May, we were appointed John Lewis Partnership’s new creative agency, launching fully integrated Christmas campaigns for both John Lewis a...

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Uncommon Creative Studio

We’ve always believed that some brands can make a real difference to people in the real world, not just the adland bubble. They are brands that do things differently. They fix a problem in the world. They are valuable and rare. We set-up Uncommon to help clients build those uncommon brands. Without creativity - none of that would be po...

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CUSTOMER ENGAGEMENT AGENCY

MRM

After a purposeful year of entry hiatus in 2022, it's been wonderful to reflect on what year 2023 has been for MRM. We went back to our roots and put relationships at the heart of everything - our people, our product and our clients. We're thrilled to have achieved some incredible results for both our business, and our client's busines...

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OLIVER

OLIVER helps clients build better marketing ecosystems, so they can take back control, and liberate the potential of their brands. By harnessing Generative AI, OLIVER can supercharge those ecosystems to work smarter and faster, for less. Enabling client and in-house teams to be more innovative, creative and customer led. This ye...

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RAPP

2023 has been a true leap year for RAPP. Focusing on big transformation briefs has empowered us to revolutionise the business. For our clients, people, future and the wider industry. We’ve made revolutionary leaps with day-to-day business and transformed every client. This has ensured our highest ever client satisfaction...

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The Social Element

Under CEO/Founder, Tamara Littleton, and MD, Linn Frost, The Social Element in 2023 has been dedicated to creating the agency of the future, evolving into a full-service agency and committed to making social better. In 2023 we partnered with renowned brands, diversified services and created a flywheel (‘Social Cycle’), offering c...

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tms

Rebranded, repositioned and reinvigorated are the three key themes for tms in 2023. The rebrand saw us change our name from The Marketing Store to tms, reflecting the evolution of our service offer to meet the needs of clients in the age of the customer. We also redefined our framework for driving customer-centric transformationa...

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TMW Unlimited

At TMW Unlimited, we’ve always been proud to be a little bit different. Having grown from (but not out of) CRM expertise, the past decade has firmly established us as an integrated player. This deliberate evolution has seen ‘difference’ become our superpower, with our customer engagement burnished by our ideas-first approach. ...

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DIGITAL INNOVATION AGENCY

Battenhall

Battenhall is a communications agency for the social media age. Built on an innovation-first approach to PR, with 20% of company resources dedicated to charities and for skills development, Battenhall has broken boundaries in DE&I, how PR work is done, and has become a global agency for the world's most progressive brands. 2023 ...

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Born Social

2023 was the breakout year for Born Social - taking the lead in digital innovation. We outperformed the social category with 34% revenue growth (benchmark 10% - AAR) achieving £10.2m revenue, and £6m in new business. Wins included Europe’s two largest social pitches - Ford from WPP, and a highstreet bank. Peloton, Ubisoft, Value Retail...

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DEPT®

DEPT® UK is a digital agency that integrates tech and marketing across the full customer journey - from digital transformation and products to creative, advertising, media, and data. We connect the CMO and the CTO. At the beginning of 2023, we set out to bring together our four local businesses under the same brand, merging crafts, cul...

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Gravity Road

In a year of white hot tech innovation, what does it mean to be Digital Innovation Agency of the Year 2023? As proud multiple time winners of this accolade, we know well what it takes. Or rather, what it has taken. But in this year - a year of seismic tech innovation - it feels….different. The bar got higher. Platforms proliferate. Tha...

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OLIVER

OLIVER helps clients build better marketing ecosystems, so they can take back control, and liberate the potential of their brands. By harnessing Generative AI, OLIVER can supercharge those ecosystems to work smarter and faster, for less. Enabling client and in-house teams to be more innovative, creative and customer led. This ye...

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We Are Social

We’re well known as leaders in social media, but we’ve spread our wings beyond social to become a creative and strategic partner to our clients, as well as an agency that drives innovation forward in the industry. Our ambition is to lead the evolution of marketing. Over the past year we’ve focused on growing the parts of our busi...

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Whalar

As our Vice Chairman, Bob Greenberg (of R/GA) said, "Whalar has evolved over the past two years into an innovation company fueled by and in partnership with creators." As a proof point, we made the E2E Tech 100 list — an independently verified list of innovative companies in the UK (where we’re headquartered). Our 280% average s...

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WongDoody

2023 has been a seminal year for WongDoody. London has grown at a rapid rate and forms an integral aspect of the EMEA business, whilst globally we have seen 244% growth as our headcount reaches 2000+ people across 22 studios including a key hire in Grace Francis as Global Chief Creative and Design Officer. This has led to...

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INDEPENDENT PR AGENCY

Battenhall

Battenhall is a communications agency for the social media age. Built on an innovation-first approach to PR, with 20% of company resources dedicated to charities and for skills development, Battenhall has broken boundaries in DE&I, how PR work is done, and has become a global agency for the world's most progressive brands. 2023 ...

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Ready10

Ready10 is a stand-out industry success story since launching in 2016 and we’ve just completed our most successful year to date. Having begun as a one-person-one-laptop business, we quickly burst on the scene with a mission to deliver best-in-class PR that answers both brand and digital objectives via our Hearts, Minds & Bottom Lines a...

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The Romans

2023 was a year for getting bigger without getting boring. We opened new international offices, launched a new corporate division, invested in multiple businesses, hired the best talent in the world and won about a thousand pitches. What a wild ride.

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Tin Man

Versuni (including Philips home appliances), Tourism New Zealand, Mars (Maltesers and Royal Canin), and Yeo Valley Organic. These are just a few of the big, blue chip brands that chose Tin Man as their agency partner in 2023. Despite a tougher economic landscape in 2023, in its 10th year Tin Man has continued to shine, winning £1...

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INDEPENDENT MEDIA AGENCY

Bountiful Cow

Hello. We’re Bountiful Cow. We’re a challenger business for challenger businesses. We can’t outspend our competition so we outthink them, with one clear, simple proposition, called Relative Advantage™. That’s how we grow our challenger brands. Our challenger spirit is enshrined in our values, which are – of course – built around cow pu...

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Medialab Group

In a year where many other agencies have struggled or consolidated, Medialab has excelled and had the best year in its 18-year history. Our billings are the highest they’ve ever been, supported by both organic client growth and £33m in annual new business billings. Our talent is valued, nurtured and, most importantly, extremely ha...

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Talon

Launched in 2013, Talon is a global, independent out of home (OOH) agency, with headquarters in London. In 2023, we flew the flag for independence and OOH - winning direct clients, new agencies, bolstering our strength with acquisition and embedding our rebrand. At the end of 2022, we launched new brand positioning which invites...

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The Kite Factory

This is the story of a proudly independent media agency firing on all cylinders, and producing creative media ideas that deliver. Utilising their using Heart, Art, and Science approach to achieve a remarkable 38% growth in billings, The Kite Factory became a Nielsen Top 25 media agency in 2023. This exceptional business performance was...

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Total Media

As our CEO Guy Sellers aptly summed up, 2023 has seen us “thrive in the new normal”. We’ve continued to create innovative, award-winning campaigns for our clients, driven by a clear behavioural-led vision and a people-centric culture. We’ve had a record-breaking new business year, winning exciting clients including Black Bear, Hiscox a...

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INDEPENDENT CREATIVE AGENCY

Amplify

Amplify is an independent global creative agency, specialising in experience and culture. As CMOs converge on brand experience as a catch-all term for campaigns that cross every channel, from live environments to OOH to film and social media to sponsorships and everything in between, it has allowed us to move well beyond the tra...

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Billion Dollar Boy

Our vision is to challenge advertising norms with a decentralised, creator-focused and effective agency model that champions the power of creators – amplifying the voice of the creator in every story we tell. This year marks a pivotal milestone in our journey to achieving that. Thanks to key strategic hires, harnessing emerging t...

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Imagination

Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. ...

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Manifest

Manifest – The agency of tomorrow Manifest’s ambition is not just to be a leading agency today, but one that drives what comes tomorrow. We want to evolve businesses, not just improve them. Rather than compete in creative industries, we redefine them. That vision of driving a better future spans every part of our business...

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Mother London

In 2023, it felt like being an independent agency was similar to being an endangered species. So we leant into the positive difference being indie gives to us and our clients. We doubled down on our mission to ‘Make Our Children Proud’ in producing work that we can all look back on with a smile. We followed through on our ‘Pitch It For...

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New Commercial Arts

NCA was founded in 2019, with a simple mission to unite brand and customer experience creativity. 2023 was our third full year in business and saw us go from start up to grown up. We won some of the biggest pitches of the year including Sainsbury’s, Nationwide and the global Vodafone Business account, beating many of th...

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Pablo London

At the heart of Pablo sits one key value. Being humble. Whilst Pablo has grown at a head-spinning pace, with 17 new clients in 2022, this year we wanted to ensure that every client in the building was looked after. By helping to redefine their businesses, we grew existing client revenue by 21%. We’re proud to have made a difference for...

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St Luke's

We set the agenda in everything we do and 2023 was no exception. Last year we won 4 new clients, created many new brand platforms, showcased our effectiveness at Ad Week Europe with Tyrrell's, swept the awards with #GoGrabTheButterkist and Dole. Led the industry with Flying Start - our industry first ‘positive action’ trai...

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IN-HOUSE AGENCY

BBC Creative

BBC Creative (BBC’s in-house agency) has an ambition to leave a positive mark on culture. Striving to remind audiences that the BBC offers something unique to UK. This year our team had to think differently with limited budgets, but it didn’t hold us back. We continued to build on the BBC brand with flagship content moments such as Pla...

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M&S Food

This is not just an in-house agency of the year. This is an M&S Food in-house agency of the year. And this is not just a team. This is a team that has created & produced thousands of assets across every marketing touchpoint from TV to loyalty, ad-funded programming to in-store activations. This is a team ...

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Specsavers Creative

Specsavers is a brand built on democrastising eye and ear care. This spirit of democracy runs through the work, the talent and the culture of Specsavers Creative. We have been supporting our Specsavers mission to change more lives through better sight and hearing, for 40 years. So we’re in it for the long game, not distracted by...

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The Kitchen London

Heinz UK’s in-house agency The Kitchen London, has transformed the brand's social media presence and become the creative driving force behind the brand’s most successful digital campaigns. Whether it's sparking a global Ketchup debate from a single post, creating a Ketchup colour paint or making Beanz on toast front-page news, T...

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U-Studio/OLIVER

U-Studio is Unilever’s biggest digital agency. U-Studio continues to set the bar for in-house agencies across the industry, with seven years of record growth and work that’s recognised with UK and international awards. It works side-by-side with Unilever marketers as partners. It's a key reason why U-Studio has been able...

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INTEGRATED MARKETING AGENCY

Jaywing

Success has always been measured in numbers. Leads. Conversions. ROI. Hits. Likes. Views. The stories we tell are designed to shift these dials. That starts with a deeper understanding of your audience and your goals. Because stories that begin with the right numbers are much more likely to end with them too. We started as a specialist...

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Manifest

Manifest – The agency of tomorrow Manifest’s ambition is not just to be a leading agency today, but one that drives what comes tomorrow. We want to evolve businesses, not just improve them. Rather than compete in creative industries, we redefine them. That vision of driving a better future spans every part of our business...

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McCann Worldgroup UK

We delivered integrated work that moved culture and set new standards in effectiveness. Kevin The Carrot won Christmas for Aldi, crowned UK’s most effective festive campaign. We enlisted Christina Aguilera and rapper Latto to put their stamp on the Just Eat jingle; helped Nurofen change perceptions of women’s pain; got leaders in...

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MullenLowe UK

We believe that positive dissatisfaction drives positive change. So this year, we took a long hard look at ourselves. Our work. And our industry. And made real and quantifiable change. We were dissatisfied with creative work that just told stories. So we created work that changed the narrative. We were dissatisfied with an industr...

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Ogilvy UK

2023 saw us celebrate our 75th anniversary, and continue delivering against our mission to create impact for our clients and our colleagues through iconic, culture-changing ideas. Ideas that move people, and move the dial. Putting behavioural science at the heart of what we do, married with world-class talent in advertising, dig...

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The&Partnership

Despite economic challenges, we've experienced growth by nurturing existing relationships and acquiring new clients like KitchenAid and easyJet. We've honed our operational excellence, investing in future-oriented areas like AI. In 2023, we embarked on a transformative journey, uniting all group companies and departments under o...

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TMW Unlimited

At TMW Unlimited, we’ve always been proud to be a little bit different. Having grown from (but not out of) customer engagement expertise, the past decade has firmly established us as an integrated player. This deliberate evolution has seen ‘difference’ become our superpower. For our clients, the difference we offer is true...

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VCCP

At VCCP, we live by a simple yet powerful motto: "It only works if it all works." We believe that a brand should be the same brand, wherever it shows up. One brand. One strategy. One idea. One tone of voice. One visual language. In a world where advertising is overlooked and swiped away, our approach is about making it effortless. ...

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MEDIA AGENCY

EssenceMediacom UK

Only 11% of clients say their media agency model is fit for the future[1]. So we did something about that. This year we built EssenceMediacom – a brand new agency designed specifically to reflect clients’ current and future needs, and to create a fresh competitive advantage for their brands. We created a brand-ne...

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Hearts & Science

By any metric, Hearts UK has been the standout agency in 2023. Our unrivaled passion, enthusiasm and commitment from our talent saw us become the fastest-growing media agency in the UK winning over £200m in net new billings including the biggest pitch of the year Allwyn - The National Lottery’s 4th license holder. We delivered higher t...

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MG OMD

PIONEERING, PURPOSEFUL, POWERFUL PARTNERS This was the goal that MG OMD set itself at the start of 2023. To give our 60 clients the competitive edge by creating market leading media campaigns and product innovation. To ensure that the work we did together went above and beyond just media metrics and have a positive impact on cul...

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Mindshare UK

Clients say we’re really good – with our best-ever average TRR score this year. Our people say we’re really good – with an employee NPS of 82% in 2023. Our new business results say we’re really good – with a 75% conversion rate on UK pitches, including wins for Weetabix, Allianz, Pizza Hut and M&S digital. Our awards success says we’re...

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OMD UK

Returning to work in January 2023, we were newly crowned Media Week’s Agency of the Year. When you’re operating at the top of your game, where do you go from there? Defying gravity is in our blood at OMD. We’ve been shortlisted for Agency of the Year every year of the last five with both Campaign and Media Week. And whilst the wh...

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Spark Foundry UK

3 years ago we set ourselves an objective, to become the most diverse media agency in the country, and to grow faster than our competitors. That vision may sound like two objectives, but we saw them as one. Because we believed that focusing on representation, and building a media agency that reflects the audiences we try to reach, wo...

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the7stars

the7stars has thrived. An independent agency doing things differently. In fact, with over 300 people and over £400M of billings, we’re now the biggest independent media agency that’s ever existed in the UK. Everything we’ve achieved is because of a simple principle. We do business the right way. The right way for our...

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Zenith UK

As the second year of cost-of-living crisis and war began, our clients gave us a clear message: ‘Help us drive reliable and predictable business results because we can't stand still'. They needed us to help shore up certain growth, deliver confident communications and minimise risk as much as possible. Meantime, our teammates we...

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PERFORMANCE MARKETING AGENCY

Croud

Croud is a global, full-service digital agency that helps businesses drive sustainable growth in the new world of marketing. With a rich heritage in performance, we apply that mindset to everything we do; brand planning, strategy, integrated media, social, creative, and data. Founded in 2011 with the mission to reinvent the agenc...

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Impression

We are Digital Growth Specialists helping ambitious global brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. We’re driven by technology and innovation. We build proprietary platforms and leverage extensive technology partn...

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Journey Further

Journey Further is the Clarity at Speed performance marketing agency with integrated media specialists across four locations; Leeds (HQ), London, Manchester and New York City. Over the last 12 months, the agency maintained its long standing relationships with Sky, Virgin Money, Frasers Group and M&S, as well as being selected by ...

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RocketMill

RocketMill is one of the UK’s fastest growing, independent, full service agencies, achieving +30% year-on-year growth annually for the last five years. In 2023, we’ve grown 31%, consistently breaking revenue records every month since January. Our client retention rate has remained at 80%, and our average client tenure has increased to ...

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PR AGENCY

Havas Red

When Havas Red was launched, we knew exactly what we wanted to be – we just didn’t realise how quickly it would happen. Havas Red UK is on an unstoppable upward trajectory and has enjoyed four years of successive double-digit growth since launch. Thanks to our unique mix of purpose and people, Havas Red UK is now home to over 40...

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Hill & Knowlton

After two years of extraordinary growth, 2023 has been a year of outstanding innovation and creativity across every level of our UK business. A year when we returned to our original name, launched our refreshed Hill & Knowlton brand, and found a new working environment at the heart of WPP. We’ve continued strengthening our leade...

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Hope&Glory

We’re known for insight-driven, brand fame-building campaigns that earn attention. We want people to be talking about the work we create for our clients. Our challenge is always to make our best campaign our next campaign. We're the most-awarded agency in the UK this year - and for the last four years according to PR Week analysis. We'...

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Ogilvy PR

After Ogilvy PR’s year of reinvention and redefinition, 2023 was when it all came together and the business really took off, delivering award-winning creative impact and double-digit financial growth. We might not be the biggest in this category or the fastest-growing, but no other agency can deliver the work we can. Everything ...

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Smarts

Founded in Holywood, Co. Down in 1990, Smarts has grown from a local Northern Irish PR agency into a global PR and creative agency. Over the past 12 months, we’ve grown revenue by 26%; retained 100% of our clients and won six new ones; spent almost £300,000 on external staff training and development; devoted £500,000 of staff time to c...

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Taylor Herring

Taylor Herring delivers game-changing PR results for brands that want to stand out from the crowd. We’re known for big, bold, fame-driving campaigns that capture the imagination of the press and public alike. 2023 was the year we doubled down on our core brand promise – to deliver fame and fortune – work which impacts bottom lin...

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The Romans

2023 was a year for getting bigger without getting boring. We opened new international offices, launched a new corporate division, invested in multiple businesses, hired the best talent in the world and won about a thousand pitches. What a wild ride.

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Tin Man

Versuni (including Philips home appliances), Tourism New Zealand, Mars (Maltesers and Royal Canin), and Yeo Valley Organic. These are just a few of the big, blue chip brands that chose Tin Man as their agency partner in 2023. Despite a tougher economic landscape in 2023, in its 10th year Tin Man has continued to shine, winning £1...

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START-UP AGENCY

Announced on the night

PEOPLE & TEAMS

ACCOUNT PERSON

Havas Media

Andrew Darby

Havas Media Network’s mission is to make a meaningful difference to the brands, the businesses and the lives of the people we work with. Andrew Darby has been at the heart of how we have delivered upon this ambition in 2023 with infectious enthusiasm, skill and personality, embodying our agency philosophy to be ‘Meaningfully Daring’. ...

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McCann London

Tommy Smith

Tommy was promoted to Managing Director in June this year. Having overseen the Account Management department for the last two years, he has been at the heart of the agency since he joined, helping steer it through the pandemic, and latterly a much-needed support to CEO Polly McMorrow, who joined in 2022. Now, along with lo...

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SHARE Creative

Emma Louise Fleming

Head of Client Operations, Emma Fleming, personifies the role of Account Manager with her effortless, organised and inspiring approach. She’s described as the Account Manager that every other Account Manager aspires to be, and every client wants on their account. She leads our Account Management department, providing unparalleled...

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TMW Unlimited

Karen Morris

2023 has been a special year for TMW. We’ve been doing award-winning work, having unparalleled new business success, and our clients are happier than ever. Indispensable to this success is what we believe is best client services team in the business. Led by our Client Services Director, Karen Morris, they are the lifeblood of the...

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AGENCY PRODUCER OR TEAM

House 337

Liz Boothby, Sue Lee-Stern, Victoria Fischer

Heads of Production, Victoria, Sue and Liz have not only shaped House 337’s pioneering approach to production ,they’re instrumental in driving the agency agenda on DE&I, sustainability and innovation. They delivered work that has led to an outstanding awards year, winning 54 gongs across seven different clients, with House 337 winning ...

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Mother London

Mother started life around a kitchen table that still acts as a metaphor and operating system to this day. With our production team at Mother at the heart of everything we do as an agency. Production at Mother is an enabler, not a blocker, of great ideas. Our producers have direct lines to our clients to cut out the need for ‘middle pe...

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neverland

neverland production team

This year, we wanted to not just highlight the now, but the future neverland production is building. And, with this seemingly relentless ambition for future excellence, neverland production has started to achieve one of the most important agency attributes. To be respected by the world around them. This doesn't come from just m...

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Saatchi & Saatchi

Jessica Ringshall

Jess is one of the industry’s brightest, best established and most respected production talents. Joining Saatchis as our first ever CPO in 2022, Jess has redefined how the discipline looks and operates within the agency. By representing production in our leadership team, Jess has ensured that the fourth discipline has a seat at every t...

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CORPORATE COMMUNICATIONS/MARKETING TEAM

McCann London

2023 has been a special year for us – it has been a year our Comms & Marketing team has come together. Led by Jemima Monies (COO) who joined the agency in February, our squad comprises Clem Cuthbertson (Communications Director) who joined late last year and was promoted in July, Izzy Gelston (New Business Director) who joined in...

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Mother London

When most people think of agency PR, they shudder. Rightly so. At Mother we do things differently, taking a values and behaviour-led approach to our communications, as we all know that actions speak louder than thousands of empty words. Building towards our mission to Make Our Children Proud. In 2023, Mother has been recognised as amon...

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neverland

Tom Trevelyan

As we enjoy another great year of growth, neverland strides into year 5 with a exhilarating momentum that every single person in the agency deserves to feel part of. Whilst the work is the substance, the style has been driven from one person – Tom. His dedication to building people’s profile’s, showcasing the agency’s work and winning ...

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CREATIVE LEADER

BBH London

Helen Rhodes

Thanks to Helen Rhodes’ creative leadership, BBH is not only the standard-bearer of creative excellence in the industry, in its 41st year, the agency is more diverse and provocative than ever. BBH kickstarted a nationwide debate about sex and cancer for GirlvsCancer, created a first-of-its-kind billboard that acts as a giant SAD lam...

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Havas London

Vicki Maguire

A fearless, outspoken female creative leader and a driving force for modernising the industry, Vicki Maguire has propelled Havas London to its most decorated year to date. With an approach to creativity that is simple and unapologetically populist - ‘’we make advertising campaigns that resonate with our clients’ audiences, not t...

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House 337

Jo Moore

Jo Moore has ushered in a new era for House 337 as a creative powerhouse. Under Jo, House 337 had an outstanding awards year, winning 54 gongs across seven clients including International Agency of the Year 2023 at the Kinsale Shark Awards. She led House 337 to deliver highly effective, culture-driving work for clients such as Santande...

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Mother London

Felix Richter

Felix joined Mother about 18 months ago; during that time he’s been focused three things: the work, the team and the wins. In 2023, this effort shone through. He brought in talent from around the world to complement that already at Mother and built a team of truly diverse thinkers. The collective ambition for the work has been raised (...

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Saatchi & Saatchi

Franki Goodwin

2023 has been a fast year for Franki. In May, she was instrumental in bringing ‘the pitch of the decade’ home, as Saatchi & Saatchi was appointed by The John Lewis Partnership - making Franki the new creative lead on the most anticipated Christmas spot of the year. Under Franki’s leadership, 2023 has seen incredible mome...

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CREATIVE TEAM

Announced on the night

HEAD OF AGENCY - CREATIVE/ADVERTISING

BBH London

Karen Martin

Karen Martin is a dynamic leader who has reshaped BBH for a new generation, while ensuring the iconic agency stays true to its extraordinary legacy. In 2023, Karen led BBH to achieve outstanding growth, deliver on its promise to Zag for its clients and the industry, and diversify across specialisms including health and design. U...

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Havas London

James Fox

James Fox’s first year as CEO of Havas London has been nothing short of impactful. He has advanced the agency’s culture, work output and business performance, without compromising the well-being of his staff. The changes he has implemented since becoming CEO are already having a significant impact. Client satisfaction scores hav...

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Leo Burnett UK/Publicis Poke

Charlie Rudd

Having joined Publicis Groupe in 2019 as CEO of Leo Burnett, at the start of 2023 Charlie was promoted to take on additional responsibilities leading Publicis•Poke. He now has an elevated role of Group CEO of Leo Burnett and Publicis•Poke - overseeing both agencies. This year has seen Leo Burnett crowned Campaign’s Creative Agency of t...

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McCann London

Polly McMorrow

2023 marks Polly’s first complete year as CEO at McCann London, following 15-years at BBH. Although Polly describes 2023 as a ‘year in the garage’, she’s inspired every McCanner leading to a year bursting with success in every corner of the agency. Polly has revitalised the agency, building a new Leadership Team comprising new e...

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Mother

Chris Gallery & Katie Mackay-Sinclair

Chris and Katie have been at Mother for over 15 years, seamlessly making the transition from strategy to agency leadership a couple of years ago. Their approach is - as you would expect - one of strategically approaching every decision. Tirelessly looking for the strongest insights on which to build, both for Mother and our clients. Th...

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HEAD OF AGENCY - CUSTOMER ENGAGEMENT

RAPP

Gabrielle Ludzker

In 2020, during lockdown, Gabby helped successfully merge two businesses to create a multi-million-pound agency, while simultaneously looking after two young children at home. Despite 600 people working remotely, this was one of only 30% of mergers that succeeded and created a truly distinctive end-to-end proposition. Since then...

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The Social Element

Linn Frost

Linn Frost joined TSE in 2022, and her impact on the business/its people has been nothing short of transformative. In 2023, Linn collaborated with the board to envision a revamped agency, aiming to redefine the business as the forefront exemplar of the future agency. The priority was to build on the incredible legacy of integrity...

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TMW Unlimited

Chris Mellish

At TMW Unlimited, we’ve always been proud to be a little bit different. Having grown from (but not out of) CRM expertise, the past decade has firmly established us as an integrated player. This deliberate evolution has seen ‘difference’ become our superpower, with our customer engagement burnished by our ideas-first approach. ...

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HEAD OF AGENCY - INTEGRATED MARKETING

Announced on the night

HEAD OF AGENCY - MEDIA

Hearts & Science

Garrett O'Reilly

2023 saw Garrett create a vision and culture that has inspired Hearts to become the UK's fastest growing media agency winning over £200m in net new business wins - surpassing the combined growth of its 2nd, 3rd, 4th and 5th closest competitors. Having established a new leadership team to enrich Hearts’ culture and reshape agency operat...

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MG OMD

Natalie Bell

CEO of the media agency cited by Campaign as ‘on a hot streak’, Natalie Bell continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now. Natalie is known for two things; her love of media, and her relentless focus on developing talent – both ensuring that her clients get the best an agency c...

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Zenith UK

Natalie Cummins

2023 was Nat’s fifth year as CEO of Zenith, over which time she has transformed the agency. In the past 12 months she has focussed relentlessly on growth and the agency achieved 11% revenue improvement, with 97% of this like-for-like organic growth (judges' eyes only). This came not from clients spending more, but from developing addit...

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HEAD OF AGENCY - PR

Announced on the night

MEDIA PLANNER

MG OMD

Emma Withington

A lead planner’s role in an agency demands a lot. Planners have to cover a huge amount of ground from the work to products, to industry relationships to pitches, to talent development - and yet Emma has once again delivered across all of these whilst importantly ensuring that MG OMD’s planning approach moves the industry forwards to Cr...

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OMD UK

Rhian Feather

The media landscape is in constant flux. Our client’s businesses face constant change of their own. Media agencies – and the many roles we play – must face into these changes not only to provide planning security and navigation, but to seek out opportunities borne of them. As OMD UK’s recently appointed Chief P...

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Zenith UK

Richard Clay

Richard Clay's delivery for clients has made it a sensational year for Zenith’s work, both the ‘visible’ kind (industry-leading campaigns) and the ‘invisible’ (products and services that make or save clients millions of pounds). His leadership this year has seen Zenith become the most awarded agency for client work at the Campaign Medi...

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NEW BUSINESS DEVELOPMENT TEAM/PERSON

Born Social

Ed Knights

Born Social had its best year ever for New Business in 2023. Through a focus on adjusting our strategy across the funnel we found ways to win big, and drive long term growth for our agency like never before.

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Hearts & Science

It’s been over a decade since a new agency broke into the UK’s top 15 media agencies, but this year Hearts changed that following a phenomenal year of growth. In 2023 we landed Jaguar Land Rover, Peloton Digital and the incoming National Lottery Operator, Allwyn – the industry’s largest pitch of the year – closing out the year by takin...

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MG OMD

New Business Team

In the whirlwind that was 2023, MG OMD embraced the opportunity to outthink the market. At the heart of any agency is its people and MG OMD are no different. We know that pitching can be an exhausting experience for many – long hours and intense stress coupled with the constant pressure of ‘winning’ but we believe it doesn’t ha...

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Mother London

This year, we focused on our mission to Make Our Children Proud in everything we do - including new business. We aimed to change the pitch conversation with Pitch It Forward, picking up two clients through this route. Our brand-led new business philosophy helps set Mother apart, it also resulted in hundreds of direct approaches from pr...

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TMW Unlimited

TMW Unlimited's New Business and Marketing Team

In 2023, the TMW New Business & Marketing Team’s sole objective was to break new ground in how the agency did new business. We set about achieving these objectives in 3 ways: 1. Bringing in new types of opportunities. We’ve flipped the script on how an integrated creative agency should position itself – nailing who we’re for, ...

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STRATEGIC LEADER

Hearts & Science

Simon Carr

In 2023, the culmination of Simon’s hard work was truly evident. Hearts has had its most successful awards year (shortlists +62% YoY and wins +140% YoY), with their ‘share of industry awards’ four times that of their ‘share of billings’. He was central to Hearts winning the biggest and most ambitious media pitch of 2023 in Allwyn, hold...

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Leo Burnett UK

Josh Bullmore

This year, Josh has strengthened brands, our agency and the industry by connecting them to the nation. Josh believes that in a permacrisis, it’s more important than ever for brands to understand and serve their customers. But this is hard to achieve while our industry operates in a bubble: of people from the same backgrounds; insulated...

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RAPP

Caroline Parkes

Caroline has made 2023 the year of helping clients out-smart when they couldn’t out-spend. At the helm of one of the UK’s biggest strategy teams, Caroline is champion of creativity-driven effectiveness and what matters to individuals, pushing innovation in AI-driven insight and RAPP’s Value Levers IP. Inspired by RAPP’s ...

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Saatchi & Saatchi

Richard Huntington

2023 marked a step change in the influence Richard delivered over Saatchi & Saatchi, the advertising and marketing industry and beyond. The work produced by Saatchi & Saatchi excelled in 2023 - from the relaunch of EE to the first John Lewis Christmas campaign from the agency. As one of the best pitch strategists in the business...

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VCCP

Michael Lee

In his new role as Chief Strategy Officer, VCCP Partnership, Michael has been instrumental in driving some of VCCP's most significant initiatives this year. He has ensured that the agency remains at the forefront of our industry -leading the development of new capabilities, such as 'faith' (our dedicated AI agency), 'VCCP Bee' (our emp...

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STRATEGIST

Announced on the night

TALENT MANAGEMENT TEAM/PERSON

MullenLowe UK

MullenLowe People Team

In 2023 the MullenLowe People Team 1) Landed a set of new global behaviours for the agency, getting our people to co-create what they mean for them. 2) Continued to open our doors to new talent by running our apprenticeship scheme 3) Became the first agency to participate in the bloody good employers accreditation, championing the impo...

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VCCP

VCCP DE&I Collective

Diversity, Equity and Inclusion, or Different, Exciting and Interesting is our strategy to talent management at VCCP and our incredible, award-winning DE&I Collective spearhead our approach and keep us accountable to our goals. We can barely believe it’s been three years since the inception of our DE&I Collective and we couldn’t be pro...

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Weber Shandwick

Weber Shandwick Talent Management Team

Our People Team has strategically built the People agenda to provide support and opportunities for growth to all our staff. Working to a Find Me, Know Me, Grow Me, Keep Me structure, our People Team has developed a highly effective strategy to finding and retaining the best talent in our industry. A particular focus has been given to g...

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